Blog: CRM

Using CRM software in your LCMS Private School will help with your student and caregiver relationship management concerns and help manage your prospects. Thus making your K-12 private school inbound marketing efforts a prolific lead-generating machine and improving student and parent satisfaction through a streamlined admission process.

I will be the first to admit that in the web and online marketing space, we love our acronyms and abbreviations almost as much as the military and big business. With that being said, what the heck is a CRM? CRM stands for Customer Relationship Management (CRM) software. 

It is a database that is used to keep track of client actions, leads, and sales opportunities. Logging this critical information gives insights to your sales, marketing, customer support, and financial teams or simply allows you to help keep track of everything and adjust interactions to improve your client relationships.

CRM software is frequently confused with comparable business programs such as content management system (CMS) or customer data platform (CDP) software. CMS software is used to create and publish website content. CDP software gathers consumer data from many sources, such as web forms and social media accounts, in order to evaluate and anticipate customer behavior.