Small business online marketing strategies aren’t much different than traditional marketing strategies when it comes to goals and objectives. Both types seek to raise a small business's recognition. However, online marketing focuses on doing all this online.
Online marketing, also known as digital marketing or inbound marketing, offers a variety of channels that cover every facet of online advertising, from content development to distribution and sales.
In this post, you’ll learn about the six small business online marketing strategies that you can use to improve the online visibility of your small business.
6 Online Marketing Strategies for Small Business
1. Search Engine Optimization (SEO)
One of the most effective strategies to increase your brand's awareness doesn't cost a dime.
This may seem unusual given that for so long, mass media advertising or traditional media has been the primary means of being seen.
However, no paid ads today can compare to having your website, services, or content appear at the top of the search results page (SERP) when your clientele searches for a related term.
Because it is the first touch, a prospect has with your brand, being well-positioned in the SERPs is a technique of gaining organic traffic and creating trust.
After all, if your website is there, it means it is worth it, right?
Search Engine Optimization (SEO) refers to the tactics, actions, and technologies that help your brand climb those rankings.
Its goal is to get Google to identify the value and relevance of what you have to offer. Your goal is to make sure that they prefer your brand when people search for certain keywords.
As a result, SEO is critical when it comes to Digital Marketing for small businesses.
2. Content Marketing
Every good online marketing campaign will revolve around content marketing. Once you have a solid foundation (search engine marketing) and a delivery platform that can meet all of your users' expectations (mobile marketing), the next stage is to take all of the necessary activities to create content that rocks!
Content is what brings in repeat visitors, social media shares, and, most importantly, sales.
With content marketing, your goal is to develop high-quality content that your prospects want to read and persuade them to become clients or carry out a call-to-action process such as signing up for your email newsletter, following your business on social media, or contacting you.
3. Search Engine Marketing (SEM)
Search engine marketing (SEM) is number three on our list because it has two primary components. Pay Per Click (PPC) ads and SEO.
To put it simply, SEO will help you acquire more organic visitors from search engines for free, but PPC ads and will get you visits from search traffic, but you will have to pay for them.
The goal with SEM is simple, and that is to increase the number of visitors from search engines, either organically or through carefully developed and targeted PPC advertisements.
4. Social Media Marketing
Social media marketing should be the next marketing strategy for your small business. Now that you have amazing material on your website, thanks to the previous techniques I mentioned, it's time to spread the word, and the best way to do it is through a well-designed social media marketing campaign.
Social media marketing is not an easy process to follow, and it can be rather time-consuming to run campaigns on many all the top networks at the same time. However, this is how online marketing works for small businesses these days, and you must follow suit.
The good news is that social media traffic converts, and if you don't have the time or skills to manage your social media presence, there are specialists that can help you (see our pricing page for more information).
5. Local SEO Strategy
If you are talking about small businesses, you also have to think about local SEO.
Local SEO is a must for every business with a physical address or services to people at their work or home. Whether you are a plumber or florist, a mechanic or doctor, local SEO can help you find more clients online.
6. Email Marketing
Even though it was invented in the 1970s, email remains one of the most popular and widely utilized communication methods in the world.
As a result, it comes as no surprise that Email Marketing is beneficial to small businesses and enterprises alike.
Email marketing strategy involves planning engaging and informative content combined with time and action-based triggers.
Final Thoughts
Until recently, it was extremely difficult for small businesses to have access to the high-end marketing tools and techniques that I mentioned above.
With today’s modern technology, many small businesses can do much of it themselves. But the question then becomes, do you have the time? Many small businesses owners are already strapped for time, so it makes much more sense to hire an experienced agency such as Cube Creative Design to help. Therefore what are you waiting for? Contact us today to learn more about how we can help your small business.
