If you own and operate a small business in Western North Carolina, undoubtedly, you have tried to reach out to new clients or strengthen your connection with existing ones. You are also probably familiar with several digital marketing businesses and their solutions.
While many individuals define digital marketing differently, it is nearly always about connecting with new and existing clients about your business, the services you offer, and what both of those can do for them. Some technologies, such as email marketing and/or marketing automation, only offer a few functionalities. Others are more sophisticated, offering whole platforms known as Customer Relationship Management (CRM) software or solutions. The fundamental purpose of any of these solutions is to turn client communications into sales, but it isn't the only piece of the puzzle.
Small businesses today don’t want to just sell their services. You have to be top-of-mind with clients, fostering goodwill and engagement. Many Western North Carolina small businesses do this by creating custom landing pages, social media posts, newsletters, emails, and various other forms of content on their websites across a number of platforms (social, email, desktop, mobile, etc.).
Of course, creating this type of marketing content requires time and expertise. Many small businesses in Western North Carolina will look for help by selecting digital marketing software solutions that automate and improve the execution and optimization of their efforts. But how do you, a small business owner, decide? Well, there are several options available, but very few of them provide the same services or are appropriate for every type of small business.
Don’t worry. I have rounded up seven of the best digital marketing software service options available today to help you find the exact tools you're looking for.
7 Digital Marketing Software Services for Small Businesses
HubSpot
HubSpot offers sales, marketing, and customer support tools, as well as a free CRM. Personalization is a central part of this application, and the CRM provides useful information about your small business website.
Their cloud-based solution has a wide range of capabilities and is very easy to use. The marketing analytics point you in the right direction to close more sales, and the HubSpot dashboard streamlines and organizes your efforts so that you can connect with prospects and generate more revenue. The application's real-time tracking eliminates the need to constantly sync information between channels.
Full disclosure Cube Creative Design is a HubSpot Partner Agency. Therefore we can help you with your HubSpot implementation!
Google Analytics
Google Analytics is a leading online marketing service for small to enterprise businesses. It can show you behavior patterns from your target audience as well as explain best practices for increasing website traffic. With customized components, you can quickly see where your visitors are coming from, which keywords are providing the best results and the characteristics of your audience.
Diagnostics on your content are displayed on a user-friendly dashboard, and you can set up recurring reports to manage your content. This feature-rich tool also shows your digital marketing efforts’ income, conversion rate, and sessions. Google Analytics can reveal your company's strengths and flaws throughout the buyer’s journey.
Hootsuite
As social media has grown in popularity, so has the range of platforms to share your small business content on. Social media engagement can be challenging for many Western North Carolina small businesses with so many outlets to manage. Hootsuite is a social media management tool that can help you unify your company's message while also reducing the amount of time you spend posting.
Hootsuite allows you to schedule, compose, and publish social media posts for your small business’s digital marketing from one place. It also tracks the performance of the previous posts and monitors relevant topics for your business.
This service also assists you in interacting with others by identifying conversations in your field of expertise or about your company. It also allows you to participate in industry-related discussions by filtering by hashtag or keyword.
Mailchimp
Mailchimp can improve your small business’s marketing needs with social media advertising, email campaigns, and remarketing ads focusing primarily on email strategies.
Recently it added a CRM to provide an audience overview, contact organization, and follow-up messaging with clients. The automated output allows you to keep in contact with your prospects and clients 24 hours a day, seven days a week. This time-saving strategy enables you to focus on other elements of your Western North Carolina small business.
Mailchimp also has optimization tools and simplified automation. With the numerous campaign accessories, you can increase your brand visibility and revenue.
Buzzsumo
Active monitoring can improve the performance of your content and social media postings, and Buzzsumo analyzes the performance of your posts and finds matching patterns. This tool is perfect for exploring relevant topics of interest to your prospective audience.
Buzzsumo also provides analytics about shared content by focusing on popular social media networks. As an analytics tool, it can compare your results and content with that of your competitors.
You can also set alerts that will keep you up to date on emerging changes and the of your content. You can also monitor and act on these changes to broaden your brand’s reach.
Act-On
If you are a local small business who is focusing on exposure or getting more leads, Act-On can handle your outbound and inbound marketing and help to strengthen your campaign efforts. With data interpretation and automatic message distribution, it can provide you with a comprehensive picture of the character of your potential clients.
To attract clients during the sales cycle, your marketing strategies will take on a variety of forms. Act-On comprises, among other things, email marketing, search engine optimization (SEO), and lead engagement to fit each step.
For scalable actions, Act-On provides a rapid time-to-value rate. They offer landing page services to welcome visitors, and their conversion-centric steps prioritize the customer experience.
Act-On has a quick time-to-value rate for scalable activities, and they provide landing page services to greet your visitors. Their conversion-focused stages place a premium on the client experience.
CallidusCloud
CallidusCloud is a modern solution that can boost your Western North Carolina area small business’s performance. You and I both know that digital marketing services are only worthwhile if they embrace current trends.
CallidusCloud is a sales-focused CRM rather than a standard CRM. With this solution, you can execute sales automation and while generating prospective buyers. You can also configure the optimal settings for conversions.
With the right amount of marketing, CallidusCloud can help you achieve your specific small business goals.
Final Thoughts
There you have it a round-up of the top seven digital marketing software services for small businesses in Western North Carolina.
The Internet has made marketing accessible to Western North Carolina businesses of all sizes, and the online tools listed will help spread your small business’s brand throughout your industry.
If you are looking for a trusted digital marketing service provider that caters to Western North Carolina businesses, check out Cube Creative Design’s effective digital marketing services. We have been in business since 2005, and we know we can help you improve the ROI for your small-to-midsize business.
