If you’ve found this, you may already have a basic understanding of pay-per-click (PPC) advertising and its principal advertising platform, Google Ads, formerly known as Google AdWords.
Google Ads has come a long way since its inception in 2000. It allows advertisers to display ads, product listings, and service offerings to web users throughout Google’s broad ad network (properties, partner sites, and apps). Statista, “In 2021, Google’s ad revenue amounted to 209.49 billion U.S. dollars.”
The company derives money from advertising through its Google Ads platform, allowing advertisers to display ads, product listings, and service offerings to web users throughout Google’s broad ad network (properties, partner sites, and apps).
PPC ads continues to be the number 1 tool for marketers worldwide, regardless of your budget, due to its accurate targeting and cost-effectiveness, compared to other marketing avenues.
If you’d like to learn more about Google ads and PPC, I have compiled 85 interesting stats to help you understand how helpful it may be for your small business.
Why Use Google Ads?
When it comes to PPC, as I mentioned above, Google Ads is the top choice for marketers trying to reach searchers. Take a look at the statics for further proof:
(Source: BrightLocal)
- 98% of searchers choose a business on page 1 of the results they get. (Source: BrightLocal)
- Google owns, on average, 92% of the search market share, 79.8% in the United States. (Source: Statista).
- Google was the second most-visited domain in late 2021. (Source: Cloudflare)
- Google display campaigns reach 90% of global internet users. (Source: SEMrush)
- 89% of the traffic generated by search ads is not replaced by organic clicks when ads are paused. (Source: Google Research)
- For “high commercial intent” search queries, the top three ad spots take about 40% of the clicks on the page. (Source: Wordstream)
- In 2021, 82% of Google’s revenue came from advertising. (Source: Search Engine Land)
- In 2021, Google’s ad revenue amounted to 209.49 billion U.S. dollars. (Source: Statista)
Do Google Ads Campaigns Work?
When set up and managed correctly, many small businesses can see a strong return on investment (ROI) from Google Ads, as indicated by the following statistics:
- Businesses make an average of $2 in revenue for every $1 they spend on Google Ads. (Source: Google Economic Impact Report)
- 70% of mobile searchers call a business directly from Google Search. (Source: Search Engine Watch)
- 70% of mobile searches result in action being taken within an hour. (Source: Verizon Small Business Essentials)
Google Ads Basics
- Google generates 62% of all core search queries in the United States. (Source: Statista)
- The market share of Google amounts to an estimated 65% of the Search Advertising segment and the selected region in 2021. (Source: Statista)
- 80% of all companies focus on Google Ads for PPC. (Source: WebFX)
- Of Google Ads that get clicked, 65% have buyer-intent keywords such as ‘buy,’ ‘shop,’ ‘purchase,’ etc. (Source: PowerTraffick)
- Online ads can increase brand awareness by up to 80%. (Source: WebFX)
- Two in five small-to-midsize businesses are running a PPC campaign. (Source: WebFX)
- 80% of businesses focus on Google Ads for PPC campaigns. (Source: Tech Jury)
What Kind of Reach Does Google Ads Have?
(Source: Valve+Meter)
- Google Ads alone reach a network of more than 2 million websites and applications. (Source: Valve+Meter)
- The Google Display Network reaches 90% of online consumers. (Source: WebFX)
- 8.5 billion searches are done every day using Google. (Source: Earthweb)
- On average, internet users conduct 3-4 Google searches daily. (Source: Single Grain)
Google Ads Types
- Google Search Network offers six types of ads: text ads, dynamic search ads, call-only ads, shopping ads, and image and video ads. (Source: Google)
- Google Display Network offers eight types of ads: text, responsive, image, app promotion, video, product shopping, showcase stopping, and call-only ads. (Source: Google)
- Search ads are the most popular PPC ads, followed by social, remarketing, display, shopping, native, programmatic, and podcasts. (Source: Acquisio )
- 84% of paid search advertisers currently use or plan to use Google’s new responsive search ads. (Source: Search Engine Journal)
Consumer Interactions with Google Ads
- More than 50% of people between the ages of 18–34 can’t differentiate between an ad and an organic result on Google. (Source: Search Engine Land)
- Why do people click on paid ads? Because they answer a question (33%), mention a familiar brand (26%), are listed before other results (20%), or because they have a compelling title, description, or image (19%). (Source: Clutch)
- Google Ads results receive 65% of the clicks that started with buying keywords, while organic results only receive 35%. (Source: Askmedigi)
- Internet users are four times more likely to click on a paid search ad on Google (63%) than on any other search engine – Amazon (15%), YouTube (9%), and Bing (6%). (Source: Clutch)
- 63% said they’d click on a Google ad, while just 15% said they’d click an ad on Amazon, 9% on YouTube, and 6% on Bing. (Source: Clutch)
- Search ads are the most effective for brands, while display ads are the least effective. (Source: Acquisio )
- Google Analytics is the top SEO tool used by marketers. (Source: Hubspot)
- The average CTR is higher with Google Ads than with Bing Ads. A paid ad on the first position on the first page of Google has a CTR of 7.11%. (Source: 99firms)
- 98% of advertisers rate Google as the most trustworthy, with a 4 or 5 out of 5 on the trust index. (Source: Search Engine Journal)
Google Ads on Mobile
- Google Ads receive 95% of mobile clicks. (Source: WebFX)
- Mobile devices accounted for 69% of all paid Google Ad clicks in 2019. (Source: First Site Guide)
- 54.4% of internet traffic comes from mobile devices. (Source: Statista)
- One-third of mobile ad spending goes to Google. (Source: MediaPost)
- 95% of paid search ad clicks on mobile is driven by Google. (Source: WebFX)
- Regarding mobile conversions, 64% come from the top three results. (Source: KlientBoost)
- 70% of mobile converters call a local business directly through Google Ads. (Source: KlientBoost)
Google Ads Cost
- 96% of brands are spending money on Google Ads. (Source: State of PPC)
- Small to medium-sized companies spend between $9,000 and $10,000 per month on average on Google Ads. (Source: WebFX)
- 77% of marketers plan to increase their Google Ads spend over the next 12 months. (Source: State of PPC)
- On average, cost-per-click on Google Ads runs $1-$2 for the Google Search Network and under $1 for the Google Display Network. (Source: WebFX)
- The average cost-per-click for a Google search ad is $2.69. (Source: WebFX)
- The average cost-per-click for a display ad on Google is $0.63. (Source: WebFX)
- Google delivers an 8:1 return on investment (ROI) — or $8 for every $1 spent. (Source: Google Economic Impact Report)
- A Google Ad campaign’s recommended daily budget is $10-$50. (Source: Google)
Effectiveness of Google Ads
- People who click on ads are 50% more likely to make a purchase. (Source: WebFX)
- Online ads increase brand awareness by 80%. (Source: WebFX)
- 90% of desktop searches happen on Google. (Source: Statista)
- 76% of the search engine market belongs to Google. (Source: WebFX)
- 73% of the paid search market share belongs to Google. (Source: MediaPost)
- 65% of small-to-midsize businesses have a PPC campaign. (Source: WebFX)
- 46% of clicks go to the top three paid ads in search results. (Source: WebFX)
- 35% of users purchase a product within five days of searching for it on Google. (Source: eMarketer)
- Google Ads convert 50% better than organic search results. (Source: PowerTraffick)
- 27% of internet users now use ad blockers. (Source: KlientBoost)
- Google Display Network ads see an average click-through rate of 35%. (Source: WebFX)
- Paid ads have an 11.38% CTR on Google. (Source: Askmedigi)
- While the average click-through rate for PPC advertisements is only 2%, the average click-through rate for the top paid result on the screen is almost 8%. (Source: Valve+Meter)
- The average click-through rate in Google Ads is 3.17% for the search network and 0.46% on the display network. (Source: WordStream)
- Display ads on Google see an average conversion rate of 0.77%. (Source: WebFX)
Why Does PPC and Google Ads Work?
(Source: Think with Google)
- 66% of shoppers prefer online shopping over shopping offline. (Source: Think with Google)
- 90% of consumers say ads influence their purchase decisions. (Source: Clutch)
- 75% of users say paid search ads make it easier to find information. (Source: Clutch)
- 63% of people have clicked on a Google ad. (Source: HubSpot)
- 59% of people prefer to go online for purchase recommendations. (Source: Think with Google)
- 58% of millennials purchased something due to an online or social media ad. (Source: Clutch)
- 50% of users can’t tell the difference between a paid ad and an organic listing. (Source: WebFX)
- 49% of people say they’ve clicked on text ads. (Source: HubSpot)
- 47% of Gen Xers bought something because of an online or social media ad. (Source: Clutch)
- 43% of users purchased something after seeing an online ad. (Source: Clutch)
- 41% of users trust online ads. (Source: Clutch)
- 33% of people click on search ads because of how relevant the ad is to their search. (Source: Clutch)
- 22% of Baby Boomers purchased something because of an online or social media ad. (Source: Clutch)
What Are the Conversion Rates Like on Google Ads?
- 75% is the average conversion rate for Google Ads. (Source: WebFX)
- 17% is the average conversion rate for the Google Search Network. (Source: Search Engine Watch)
- 46% is the average conversion rate for the Google Display Network. (Source: Search Engine Watch)
Why Use Google Local Services Ads?
Google Local Services ads are the company’s most recent ad type. Suppose your small business is in the home services industry, such as contractors, plumbers, movers, or electricians. In that situation, including these ads in your web marketing strategy might help you reach and acquire more prospects in your service area.
- 80% of consumers use search engines to find local information and businesses. (Source: Social Media Today)
- 28% of local searches result in a purchase. (Source: Google)
- 80% of local searches convert by submitting a contact form. (Source: WebFX)
- $6-$30 is the average cost-per-lead for Google Local Services ads. (Source: Wordstream)
- 4 in 5 consumers want ads customized to their city, zip code, and area. (Source: Social Media Today)
Summary of Google Ads Stats:
If you want to learn more about Google Ads, then these stats can help you gauge Google Ads for your small business, but as with other platforms, you won’t know its actual effectiveness until you begin to use it.
