Ah, the humble email has come a long since Ray Tomlinson sent the first one in 1971. While it may have started as a side project for him, it has become one of the most used communications methods.
According to recent research by Statista, it was estimated that 333.2 Billion emails would be sent and received daily. Think of it like this that is 41 emails per person per day, or nearly 15,000 a year!
While an email may seem like an afterthought to your overall digital marketing strategy, I am here to tell you it should be considered one of the first things you think about once you have enough content (blogs and landing pages) in place.
Therefore in this post, I will cover ten reasons and stats why you need to think about email marketing as part of your digital marketing strategy and email newsletters asset sizes!
Top 10 Email Statistics
- By 2025 there will be an average of 45 emails per person per day being sent and received. (Sources: Statista and Worldometer)
- Mobile email statistics reveal that there are 4 out of 5 people in the world use a smartphone. (Sources: BankMyCell and Radicati)
- In 2021, approximately 9 out of 10 of the United States “digital population” older than 15 used emails as a form of online communication. (Source: Statista)
- 3 out of 5 people will often check email before doing anything else online (Source: OptinMonster)
- 85% of users use smartphones to access email (Source: Adobe, Emailmonday)
- As of July 2022, Apple Mail Privacy Protection was the primary way we checked email, with a little over half using it. Webmail came in second at 36%, whereas the desktop was almost 7%. (Source: Litmus)
- According to mobile usage statistics, 7 out of 10 mobile email users will delete a poorly formatted message in under three seconds. (Source: Adestra)
- In 2021, 71% of Black Friday and Cyber Monday purchases were made from mobile devices, compared to 29% on desktops. (Source: Shopify)
- According to Adobe, in July 2019, only about 25% of brand email offers were interesting enough to open, down from nearly 31% in 2016 and 2017.
- Gmail held a 53% share of the US email market in 2022. (Source: Digital Trends)
Given these stats, it’s easy to see that email has become a big part of our daily lives. Now you might think this is great, but you would instead focus on social media.
Email Assets Dimensions
Regarding your email newsletters, we have already determined that mobile is the major player. Therefore you need to make sure that your emails look good on them. The following is a basic set of guidelines to ensure your emails look good on mobile and desktop devices.
| Ideal Size | Maximum Size | |
|---|---|---|
| Template Width: | 600 px | 700-750 px |
| Template Height: | 1500 px | 3000 px |
| Email File Size: | 75 KB | 102 KB |
| Header (Height): | 70 px | 200 px |
| Content Blocks (Total Height): | 800 px | 1200 px |
| Footer Size (Height): | 100 px | 300 px |
| Email Banner: | 600×730 px | 700×1730 px |
| CTA Button: | Depends on Campaign | Depends on Campaign |
| Images: | 600×650 px (depends) | Depends on Campaign |
Email Weight
In general, you want to create email newsletters and messages that will easily land in the inboxes of your subscribers and clients. A spammy subject line most often triggers spam filters. But the size of your email file can also be a factor.
To, you should.
Here are three quick ways to avoid the dreaded spam or junk folder or any rendering issues:
- Keep your email between 20 KB and 102 KB
- Use visual elements such as animated GIFs and images wisely
- Leave off large attachments
Inbox Clipping
But what if your email is more than 102 KB? If you send it to a Gmail account (remember how many people use it), your message will be clipped by the email client.
If your campaign exceeds the maximum file size limit, email clipping happens. As a result, your email will be “clipped” or hidden, and your precious subscribers will need to click the “View entire message” option to view it.
While Gmail will eventually display your message to them, having your campaigns snipped isn’t optimal for user experience. Adding a step to the process may irritate your contacts, resulting in lower click-through and engagement rates.
The solution is simple: keep your emails under 102 KB (75 KB is just perfect)!
Final Thoughts
Hopefully given, the statistics I mentioned above are enough to entice you to think about email marketing as part of your digital marketing strategy. If you are doing them or considering using them and would like me to take a look at what you are doing or talk about how we can help you optimize and develop them for you, then reach out to me today!
Written By: Chad J. Treadway | Wednesday, January 18, 2023
Chad is a Partner and our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
