Are your pest control operations crawling along instead of soaring? You might need to exterminate some inefficiencies in your team structure! Sorry, I couldn't resist that one. But seriously, designing an effective organizational structure for your pest control business isn't just about assigning job titles – it's about creating a framework that allows your team to operate at peak efficiency while delivering exceptional service to your customers.
The pest control industry continues to show remarkable economic potential, with the U.S. market expected to grow from $22.7 billion in 2022 to $29.1 billion by 2026. "The pest control market is expected to grow by nearly $7 billion by 2026," according to BookCleanGo. (Source: BookCleanGo) With this kind of growth on the horizon, having the right team structure in place isn't just nice to have – it's essential for capturing your share of this expanding market.
Whether you're managing a small operation with just a few technicians or overseeing dozens of employees across multiple departments, this guide will help you design an organizational structure that evolves with your business and sets you up for long-term success. After all, when it comes to pest control team structure, you don't want to just wing it (another bug joke – I promise they'll get better).
Written By: Chad J. Treadway | Monday, June 23, 2025
Chad is a Partner and our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
Ever wonder why some pest control companies seem to crawl to the top of local search results while others get squashed? The secret might be bugging you, but it's often as simple as how they've optimized their Google Business Profile (GBP).
"Businesses with photos on their GBP receive 42% more requests for directions, and a whopping 50% of searches lead to a visit within 24 hours. Even more impressive, 68% of searchers contact a business directly from search results." (Source: WiFiTalents) With these numbers, it's no wonder that mastering your GBP has become non-negotiable for pest control businesses looking to grow.
In 2025, local SEO isn't just a nice-to-have for pest control operations—it's essential for survival. The pest control industry has grown at a compound annual growth rate (CAGR) of 3.3% over the past five years, reaching approximately $24.2 billion in 2024. (Source: IBIS World) With this growth comes increased competition, making your online visibility more crucial than ever.
This guide will take you beyond the basics, exploring advanced strategies to optimize your Google Business Profile that will help your pest control business exterminate the competition. No case studies, no fluff—just actionable tactics to help you climb the local search ladder.
Written By: Chad J. Treadway | Monday, June 16, 2025
Chad is a Partner and our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
Let's face it—running a pest control business means you're constantly on the move, eradicating unwanted visitors from homes and businesses alike. But while you're busy battling bugs, your marketing efforts might be quietly under-performing, and that's a problem that can really bite into your bottom line.
Mid-year is the perfect time to step back and evaluate your marketing strategy. Think of it as giving your marketing plan a thorough inspection, just like you would when checking a home for termite damage. Catching issues halfway through the year gives you plenty of time to make adjustments before your annual targets scurry away from reach.
"The pest control industry continues to grow, with the market projected to reach $32.8 billion by 2028 from an estimated $24.9 billion in 2023, representing a CAGR of 5.7%." (Source: MarketsandMarkets) To capitalize on this growth, pest control companies need to ensure their marketing efforts are effectively targeted and producing measurable returns.
In this guide, we'll walk through the five essential components of a mid-year marketing assessment:
- KPI review: Are you tracking the right metrics?
- Goal assessment: Are your objectives still realistic and relevant?
- Budget evaluation: Are you allocating resources effectively?
- Campaign performance: What's working and what's failing to catch customers?
- Adjustment strategies: How to recalibrate for maximum impact
Let's exterminate those marketing inefficiencies and ensure your business thrives for the remainder of the year.
Written By: Chad J. Treadway | Wednesday, June 11, 2025
Chad is a Partner and our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
Running a pest control business can feel like a never-ending game of whack-a-mole—following up with customers, managing billing, and still finding time to tackle the pests themselves. With the right customer relationship management (CRM) platform for your pest control business, you can change the way you manage customer interactions. When customer information is at your fingertips with automated processes and seamless communication, you can focus on what you do best—eliminating pests.
The pest control industry is booming! Industry revenue has grown at a CAGR of 3.3% over the past five years, reaching an estimated $24.2 billion in 2024. (Source: IBISWorld) To capture your share of this market, you need technology that helps you stand out from competitors while making your day-to-day operations smoother.
In this guide, we'll explore how to select the perfect CRM for your pest control business, with special attention to using HubSpot to enhance your marketing efforts and customer relationships. Let's exterminate those operational inefficiencies once and for all!
Written By: Chad J. Treadway | Monday, June 09, 2025
Chad is a Partner and our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
