Let's face it – running a pest control business means you're great at eliminating unwanted visitors but attracting the right ones (customers, that is) can feel like trying to catch a greased rodent. While your competitors might be scrambling like cockroaches when the lights come on, you're about to learn how to make your marketing strategy as targeted as your most effective pest treatments.
Here's the thing: in today's digital world, having the best pest control service isn't enough. You need a marketing approach that works as hard as you do – one that doesn't just catch customers' attention but keeps them coming back. Whether you're an established exterminator looking to expand your territory or a startup ready to make your mark in the industry, this comprehensive guide will help you build a customer base that's more loyal than a colony of termites (but significantly better for business).
What's eating away at your growth potential? Let's squash those marketing challenges and transform your pest control business into the go-to solution in your service area.
Written By: Chad J. Treadway | Wednesday, March 05, 2025
Chad is a Partner and our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
In the competitive world of digital marketing, choosing the right agency partner can make or break your business's online success. A recent story from a pest control company serves as a powerful reminder of what's at stake when making this crucial decision.
Written By: Adam Bennett | Monday, March 03, 2025
Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.
Your pest control company's reputation is solid. Customers love your service, referrals are strong, and your team handles every job with expertise. There's just one problem: while you serve multiple communities, Google seems stuck showing your business only in your home territory.
You know the challenge well. A homeowner in a neighboring city searches for pest control, but your business doesn't show up in their results—even though you serve their area daily. Meanwhile, the calls keep coming in from further afield. Your actual service area grows while your digital footprint stays stubbornly local.
The question facing every expanding pest control company is clear: How do you effectively market your services and rank in Google searches across all your service areas without opening physical offices in each location?
Written By: Chad J. Treadway | Wednesday, February 26, 2025
Chad is a Partner and our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
It was a quiet Tuesday morning when Gary, a pest control business owner, noticed something unusual in his service calendar - empty slots, far too many of them. Just six months ago, his phone was ringing off the hook. Now? Cricket chirps would be an improvement (and at least those would be paying customers).
The feast-or-famine cycle in pest control services isn't just a nuisance - it's a business killer. But here's the thing: while Gary was scratching his head over empty appointment slots, his competitor across town was turning away business. The difference? A strategic approach to digital lead generation.
Written By: Chad J. Treadway | Wednesday, February 19, 2025
Chad is a Partner and our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
