It's peak season, your phone should be ringing off the hook, but instead, you're watching your Google Ads budget drain away with minimal returns. This is the reality for many pest control companies attempting to manage their own Google Ads campaigns. While it's technically possible to run your own campaigns, the real question isn't "Can you?" but rather "Should you?"
A comprehensive study of over 2,000 Google Ads accounts by Disruptive Advertising revealed a stark reality: on average, 61% of ad spend is wasted, with the median account wasting more than 75% of their budget. For pest control companies, the stakes are even higher, with some businesses reporting costs of $40-90 per click, according to Service Autopilot. These challenges are particularly daunting for pest control businesses:
Written By: Adam Bennett | Monday, December 16, 2024
Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.
Are you tired of watching your competitors crawl up the search rankings while your phone stays quieter than a mouse in a cat convention? In the pest control industry, timing is everything. When someone discovers unwanted guests doing the conga line across their kitchen floor at 2 AM, they're not scrolling to page two of Google—they're clicking on the first solution they see.
Pay-per-click advertising is your digital mouse trap, putting your pest control business front and center when frantic homeowners and desperate business owners need your services most. But like using the wrong bait in the wrong place, poorly managed PPC campaigns can quickly eat through your budget faster than termites through a lumber yard.
Whether you're dealing with seasonal surge searches for "mosquito control" in summer, emergency calls for "wasp nest removal," or year-round demands for "monthly pest control services"—mastering PPC is crucial for capturing these high-intent leads. In this comprehensive guide, we'll exterminate the confusion around PPC management and show you exactly how to:
Written By: Adam Bennett | Monday, December 16, 2024
Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.
Wendy, the founder of Bug Off Pest Control in Charlotte, thought she had it all figured out. "My customers love us, and they're telling their friends. That's all the marketing we need, right?" Wrong. Six months later, while scrolling through her phone, she discovered her competitors dominating local search results, building impressive social media followings, and expanding into neighboring territories. Meanwhile, her phone wasn't ringing as often as it should have been.
Sound familiar?
Here's the hard truth: Word-of-mouth marketing is powerful. It's like having an army of trusted neighbors vouching for your pest control expertise. But in today's digital world, relying solely on word-of-mouth is like trying to catch a swarm of termites with a butterfly net – you might catch a few, but most will slip right through.
Consider this: While Gary at Dream Weaver Pest Control in Hickory was waiting for word-of-mouth to grow his business, Eden from Green Pest Elimination in Asheville partnered with a marketing agency and saw her eco-friendly pest control business triple its service area in just 18 months. The difference? She understood that modern pest control marketing requires a strategic blend of traditional word-of-mouth and professional digital marketing expertise.
In this post, we'll explore why word-of-mouth alone isn't enough in today's competitive pest control market and how partnering with a professional marketing agency can help your business thrive. We'll dig into real challenges faced by pest control companies, share practical solutions, and help you make an informed decision about your marketing strategy.
Written By: Chad J. Treadway | Wednesday, December 11, 2024
Chad is a Partner and our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
Are your marketing efforts getting bugged down by inconsistent results? If you're running a pest control company, you've probably noticed that your phone rings off the hook during certain months, only to become eerily quiet during others. It's like watching your revenue do the cha-cha – two steps forward, one step back.
Trust me, you're not alone in this seasonal scramble. While most pest control companies understand that their business fluctuates with the seasons, many struggle to adapt their marketing strategies accordingly. They're still blasting out the same old cockroach ads in December when their potential customers are actually dealing with winter-loving rodents seeking shelter from the cold.
Here's the thing: successful pest control marketing isn't just about knowing how to eliminate pests – it's about understanding when specific pests become a problem for your customers and positioning your services at exactly the right moment. Think of it as pest control matchmaking – connecting your services with your customers' needs at precisely the right time.
In this comprehensive guide, we'll walk you through how to transform your marketing strategy from a one-size-fits-all approach to a dynamic, season-sensitive powerhouse. You'll discover:
- How to predict and prepare for seasonal pest control demands
- Practical strategies for adjusting your marketing message throughout the year
- Tips for maintaining steady revenue during traditionally slower seasons
- Ways to leverage your pest control marketing strategy across different channels
- Methods for measuring and optimizing your seasonal campaigns
We've got you covered whether you're dealing with spring's ant invasions or winter's rodent incursions. Let's turn those seasonal swings from a challenge into an opportunity for growth.
Written By: Chad J. Treadway | Monday, December 09, 2024
Chad is a Partner and our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
