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7 Reasons Why Your Pest Control Business Needs a Marketing Partner

As a pest control company owner, you may be trying to navigate the complex world of digital marketing. After toiling away, you realize that you need help, but the thought of choosing the right agency can be as tricky as spotting a well-camouflaged copperhead! 

Fear not, dear reader, because I’m here to help you navigate this den of vipers and find a marketing agency that’s more than just a vendor – a true partner in your success. Together, we'll exterminate your marketing woes and help your business thrive like a colony of termites in a lumber yard!

What Sets a Marketing Agency Apart as a Partner?

When it comes to choosing a pest control marketing agency, you might be wondering: what’s the difference between a vendor and a partner? Well, let us enlighten you!

A partner agency:

  • Genuinely cares about your business goals and success, just like how you care about your clients' pest-free homes.
  • Takes the time to understand your unique needs and challenges as if they were investigating a particularly stubborn infestation.
  • Provides tailored solutions rather than one-size-fits-all approaches because every pest problem requires a custom treatment plan.
  • Communicates openly and transparently, keeping you in the loop like a trusty pest control technician.
  • Celebrates your wins as if they were their own, cheering you on like a proud partner after a successful remediation.

On the other hand, a vendor agency:

  • Focuses on completing tasks without considering the bigger picture
  • Offers generic, cookie-cutter solutions
  • Lacks transparency in their processes and pricing
  • Maintains a transactional relationship rather than a collaborative one

How Cube Creative Design Embodies the Partner Mindset

At Cube Creative Design, I and everyone here pride ourselves on being more than just another pest control marketing vendor. We're your trusted partner, your confidant, and your biggest cheerleader! Think of us as your secret weapon in the war against lackluster marketing – we'll help you dominate your territory like a colony of fire ants!

Here's how we embody the partner mindset:

1. Empathy is Our Secret Weapon

We put ourselves in your shoes, listen to your concerns, and genuinely care about your success. Our team takes the time to understand your goals, challenges, and aspirations, ensuring that we’re always on the same page.

2. Your Vision is Our Mission

When you partner with Cube Creative Design, your vision becomes our mission. We work tirelessly to align our strategies with your long-term goals, becoming an extension of your team and passionately pursuing your success.

3. Transparency is Our Love Language

Honesty and transparency are the foundations of any strong partnership, and we take this to heart. We believe in open communication, regular updates, and complete visibility into our processes. There are no hidden fees or secret agendas – just a genuine commitment to your success.

4. Your Success is Our Top Priority

While a typical vendor might focus solely on completing tasks, we focus on your success. We strive to deliver meaningful results that help you grow and thrive in the competitive pest control industry.

5. Building a Community of Growth

At Cube Creative Design, we’re not just about providing services – we’re passionate about creating a community of like-minded professionals. We foster opportunities for networking, knowledge sharing, and mutual support, ensuring you have access to a wealth of resources and expertise.

6. Adapting to Your Evolving Needs

Like the ever-changing world of pests, the marketing landscape constantly evolves. As your partner, we stay ahead of the curve, adapting our strategies and solutions to meet your changing needs. We’re your go-to resource for navigating the complex world of pest control marketing.

7. Celebrating Your Wins as Our Own

When you succeed, we succeed. We take immense pride in your achievements and celebrate every milestone along the way. Your wins are our wins, and we’re always ready to pop the champagne and toast to your success!

The Power of Partnership in Action

Don’t just take our word for it – let’s take a look at our case studies to see how the partnership approach has helped pest control companies and other small businesses like yours thrive:

Regional Pest Control Service Group

150 Phone Calls Per Week!

Study Timeframe: 4 Years

This company covers multiple states. First we fixed the Google Business Profile, combining multiple local listings into one single profile. We wrote 4 blogs and 4 geographic landing pages each month to target each local service area and neighborhood, along with all the pests and issues the company specializes in. Once the content started making an impact with the search engines, the traffic and ranking keywords grew consistently each month, along with the phone calls.

Natural Keyword Ranking

Before Cube SEO: 74 Ranking Keywords (9 top 3)

1 Year into SEO Campaign: 1,178 Keywords (47 top 3)

2 Years into SEO Campaign: 14,058 Keywords (64 top 3)

4 Years into SEO Campaign: 7,581 Keywords (107 top 3)

Regional Pest Control Service Group SEO Keywords

Pest Control SEO Keywords

Web Site Organic Traffic

Before Cube SEO: 436 Monthly visitors

1 Year into SEO Campaign: 1,916 Monthly visitors

2 Years into SEO Campaign: 2,927 Monthly visitors

4 Years into SEO Campaign: 2,859 Monthly visitors

Regional Pest Control Service Group Web Traffic

Pest Control Web Traffic

From 2022-2024 referral traffic to their website has exploded, with a 154% increase in users and a 143% surge in sessions year-over-year, solidifying digital marketing as a key driver of their online presence.


Regional Fence Contractor

Increased estimate appointments three-fold in first year!

Study Timeframe: 3 Years

This fence contracting company left Cube Creative for another company. After one year and little results, they came back. We were able to not only increase their lead base online, but change their sales process through using HubSpot CRM Sales and Marketing. We created a website that not only showed up with web searches for thousands of keywords, but also converted that traffic into sales calls and estimate appointments.

Natural Keyword Ranking

Before Cube SEO: 146 Ranking Keywords (6 top 3)

1 Year into SEO Campaign: 1,123 Keywords (17 top 3)

2 Years into SEO Campaign: 2,008 Keywords (20 top 3)

3 Years into SEO Campaign: 5,362 Keywords (43 top 3)

Regional Fence Contractor SEO Keywords

Web Site Organic Traffic

Before Cube SEO: 346 Monthly visitors

1 Year into SEO Campaign: 988 Monthly visitors

2 Years into SEO Campaign: 3,530 Monthly visitors

3 Years into SEO Campaign: 5,649 Monthly visitors

Regional Fence Contractor Web Traffic

From the client: "We left Cube Creative once. We are back to never leave again! This team never tries to sell me things I don't need. They have increased the traffic to our website. They respond within minutes of my questions. Highly recommend!"


Cleaning Company

Increased Qualified Leads

Study Timeframe: 2 Years

Residential and commercial cleaning companies have a lot of competition in any town. Those who implement SEO tend to do better with organic leads from search engines and spend less on pay-per-click advertising.

Natural Keyword Ranking

Before Cube SEO: 19 Ranking Keywords (13 top 20)

2 Years into SEO Campaign: 186 Keywords (8 top 10)

3 Years into SEO Campaign: Statement

Cleaning Company SEO Keywords

Web Site Organic Traffic

Before Cube SEO: 5 Monthly visitors

2 Years into SEO Campaign: 85 Monthly visitors

Cleaning Company Web Traffic

From the client: "Cube Creative has helped the success of our business tremendously. They listened to our needs, followed through and really just went above and beyond. I am thrilled with the results and I highly recommend them!"


General Contractor - Developer - Real Estate

Exceeded ROI vs all other advertising methods

Study Timeframe: 4 Years

In 2017, Cube Creative built a custom real estate website for RealStar Homes, a regional home contractor that built communities in Myrtle Beach, SC and 13 other locations. They used traditional marketing methods to advertise homes but were't happy with the results. They came to us for lead generation and digital marketing methods to compare the "old ways" to the "newer ways" of real estate marketing, including SEO. At the end of 2021, the business was so successful is was purchased by a top 4 national building brand. Our SEO marketing campaign produced more leads that closed than the traditional out of home advertising and PPC campaigns run by the client. Our campaign ended September, 2021 and the site was disabled once all properties were transferred to the new parent company.

Using HubSpot CRM, we built lead forms at each step of the process so salespeople could follow up immediately and answer questions before a customer asked them, using inbound methods.

Each month, we produced four blogs and four location pages that all linked to pillar pages linked to each individual community. We also produced social media content each week to showcase each community's amenities and location benefits, along with happy customer testimonials.

SEO accounted for 49% of all closings

In September, 2021, SEO Traffic from Cube Creative’s SEO and social campaigns attracted more qualified and targeted leads, resulting in more closings vs. appointments
made compared to other lead sources! (SEO: 49%, Zillow: 16%, Out of Home: 21%, Direct: 13%)

Natural Keyword Ranking

Before Cube SEO: 210 Ranking Keywords (7 top 3)

1 Year into SEO Campaign: 1,602 Keywords (18 top 10)

End/Peak of Campaign: 3,032 Keywords (48 top 3)

General Contractor - Developer - Real Estate SEO Keywords

Web Site Organic Traffic

Before Cube SEO: 196 Monthly visitors

1 Year into SEO Campaign: 963 Monthly visitors

End/Peak of Campaign: 2,344 Monthly visitors<

General Contractor - Developer - Real Estate Web Traffic

General Contractor and Housing Developer Site Traffic


How to Choose the Right Pest Control Marketing Partner

Now that you understand the importance of partnering with a marketing agency that truly has your back, you might be wondering: how do I choose the right one? Here are some key factors to consider:

  1. Look for an agency that takes the time to understand your unique needs and goals.
  2. Choose a partner that values transparency and open communication.
  3. Ensure that the agency has a proven track record of success in the pest control industry.
  4. Select a team that is passionate about staying ahead of industry trends and adapting to your evolving needs.
  5. Partner with an agency that celebrates your successes and genuinely cares about your growth.

Ready to Take Your Pest Control Marketing to the Next Level?

If you’re ready to experience the power of a true marketing partnership, look no further than Cube Creative Design. We’re here to be your trusted ally, strategic collaborator, and biggest advocate in the world of pest control marketing. Think of us as the ultimate pest control solution for your marketing woes – we'll eliminate those pesky challenges and help your business thrive!

Don't settle for just another vendor – choose a partner who will stand by your side through thick and thin, celebrating your successes and helping you overcome challenges along the way.

Take action now and claim your free marketing strategy session! Take the first step towards a brighter future for your pest control business. Contact me today, and let's embark on a journey of growth, innovation, and unstoppable success together! Don't let this opportunity crawl away – your competition sure won't!

Image of the author - Adam Bennett

Written By: Adam Bennett |  Wednesday, August 07, 2024

Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.