(Reading time: 3 - 6 minutes)

In the digital age, with countless businesses vying for visibility on search engines, the importance of Search Engine Optimisation (SEO) cannot be overstated. However, many still perceive SEO as just a practice of stuffing articles with keywords. Today, an SEO consultant's role extends far beyond this simplistic view, encompassing a wide range of tasks that ensure a holistic approach, compared to traditional marketing techniques.

Written by: Staff  |  September 29, 2023

(Reading time: 7 - 13 minutes)

Discover how to leverage the power of TikTok to grow your small business and connect with a younger audience. With its staggering 800 million monthly active users, TikTok has quickly become one of the most popular social media platforms in the world. But how can you turn this viral video app into a marketing tool for your business? In this article, we'll explore the various strategies and techniques to effectively use TikTok for your small business.

Written by: Emilia Anzil  |  September 22, 2023

See Emilia Anzil's' website: www.visme.co

(Reading time: 3 - 6 minutes)

If you’re still hesitant to use videos in your marketing campaign, you’re putting your business on thin ice. Content marketing has become the talk of the town, and marketers are trying to pull out their best strategies to stay on top of the trend.

Video is dominating the market to the point that it has its own field called video content marketing— a subcategory of content marketing.

It’s never too late to take the first step now if you’re new to video marketing. This post will walk you through the basic knowledge of understanding different video types in content marketing, helping you pick the right strategy that fits your business objectives.

But first, let’s talk about why video holds immense power in the community and why people talk about it a lot. Is it overrated, or is it worth the hype? Read on to discover.

Written by: Andre Oentoro  |  September 22, 2023

See Andre Oentoro's' website: breadnbeyond.com/author/andre/

(Reading time: 2 - 3 minutes)

You have opened a store, and if you are like most store owners, you will have a bit of paranoia as you leave the building on the first night. 

Statistically, new stores are the most likely to be broken into. Why? Well, simply because they don’t have all the security measures in place that older and more developed stores do. This can make it very hard to get to sleep on that first night after the store has opened!

Luckily, there are some pragmatic steps that can be taken before a store is opened or in the first week to up the security (and help you sleep at night!), and here, they will be explored.

Written by: Staff  |  September 20, 2023

(Reading time: 3 - 5 minutes)

When was the last time you came across a video online? Perhaps a little while ago.

Video content has grown more and more popular these days. It’s everywhere on our screens, from the heartwarming clips that bring tears of joy to the motivational speeches that keep us going through hurdles and everything in between.

Marketers notice this momentum as an opportunity to hone their strategic efforts. With short attention spans and too much information to see online, videos have their sweet spot in the ever-changing realm of content marketing. 

Let’s see how video sets the trend, becoming an instant favorite for everyone, and why it potentially holds the future of content marketing. Read ahead to find out.

Written by: Andre Oentoro  |  September 15, 2023

See Andre Oentoro's' website: breadnbeyond.com/author/andre/

(Reading time: 5 - 9 minutes)

From creating a great website to implementing the best cybersecurity protections small businesses need to invest significantly in digital-based tools to be successful in 2023. Additionally, with the growth of e-commerce and social selling, customers expect businesses to meet them where they are rather than them making an effort to find businesses and their products online. 

To navigate today’s digital landscape small businesses need to develop and hire experienced professionals who will stay up-to-date with the latest developments. In this article by Cube Creative, we’ll explore a host of web-based projects small businesses should invest in and the type of expertise they can hire to generate the best return on investment (ROI) for their efforts.

Written by: Staff  |  September 15, 2023

(Reading time: 2 - 4 minutes)

For small businesses aiming to carve out a niche in a competitive market, effective marketing techniques are essential to establish a strong presence, attract customers, and foster growth. With limited resources, small businesses need to make strategic choices that maximize their impact. This article delves into proven marketing techniques tailored to the needs of small businesses, offering insights to help them thrive in a dynamic landscape.

Written by: Staff  |  September 8, 2023

(Reading time: 2 - 3 minutes)

While the majority of employees get on with the job and contribute to the team, there are bound to be one or two underperformers in your department. There is much that you can do as a manager to improve employee performance. The following techniques are designed for open dialogue and getting work on track.

Written by: Staff  |  September 1, 2023