Launching A New Website: 5 Tips To Get It Off The Ground

Launching A New Website: 5 Tips To Get It Off The Ground

February 25, 2022
(Reading time: 4 - 7 minutes)

Nowadays, if your business does not have a website, it practically doesn’t exist. So, you absolutely need to invest the time and resources into developing high-quality online presence for yourself.

Just the process of creating a website can be quite lengthy and costly. But, as soon as it goes live, you don’t magically start getting all the traffic in the world along with warm leads.

This is a fact that you need to be prepared for. Growing your website to the point where you start ranking on the first page of Google is a very tedious and time-consuming process.

In this article, we’ll be taking a look at some of the strategies for how exactly you can get your site off the ground and start gaining traction with it.

1. Start With A Blog

Regardless of the type of business that you’re running, it’s extremely important to start a blog to have content that complements your product/services, and gives your visitors a reason to stay on your site for longer. To get your blog up and running you need two things: 1) creative design OR a Theme for your blog, And a good WordPress hosting provider like Cloudways.

A blog acts as a magnet for traffic. Whenever someone asks Google a question related to what you do, if you have the content with the answer to that question, you win a visitor and potential customer.

But besides this obvious benefit, having an informative blog with regular, in-depth uploads serves another, very important purpose.

It enables you to build backlinks to your content, which is a huge part of search engine optimization.

We will be talking about link building a little bit more in-depth further down in the article.

Here are a few steps that can help you develop engaging content for your blog:

  1. Identify your target audience. Who are you writing for?
  2. Identify your blog's topic. What are you writing about?
  3. Identify your blog's voice. How do you want to sound to your audience?
  4. Brainstorm some potential blog post topics. What can you write about that will engage your audience?
  5. Write a catchy headline. How can you make your blog post title stand out?
  6. Write a strong introduction. What can you do to hook your readers and keep them reading?
  7. Write a conclusion that leaves readers thinking. What can you do to make sure your blog post has a lasting impact?
  8. Try a newsletter referral program to get subscribers to share your blog with their contacts.

Consistently providing high-quality, informative content for your blog all by yourself is extremely difficult, so you may want to consider hiring an agency or a website content writer to help you out.

2. On-Page SEO

On-page SEO refers to optimizing individual web pages in order to rank higher and earn more web traffic from search engines. On-page SEO tactics include optimizing the page title, meta description, header tags, image alt text, and internal links.

When building your website, it’s also important to invest into an intuitive and functional design.

Page titles should be keyword-rich (not in a stuffy way), but also accurately reflect the content of the page.

Some tips to optimize meta descriptions for SEO include using descriptions that are keyword-rich, concise, and accurate. 

Header tags should be used to help structure your content and to help search engines understand the topic of your page. You should use the H1 tag for the most important header on your page, and then use H2, H3, and H4 tags for subsequent headers. And, of course, they should include keywords related to your page topic.

3. Technical SEO

Some aspects of technical SEO are ensuring that your website is crawlable and indexable by search engines, optimizing your website's structure and URL, ensuring your website's code is clean and optimized, and setting up proper tracking and analytics.

There are a few things you can do to make sure your website is indexable by search engines. First, make sure to set up a robots.txt file. Having a robust blog contributes to your site’s crawlability as well. Finally, use keywords and other SEO best practices to help improve your website's search engine visibility.

However, some tips to optimize website structure include ensuring that all pages are easily accessible from the main navigation bar, that the website is easy to navigate, and that important pages are given higher priority in the website hierarchy.

Google Analytics is a good place to get all of your metrics for tracking.

4. Link Building

Link building is the biggest aspect of off-page SEO. It is the process of acquiring links that lead from other resources to your own site.

Links serve two purposes. The first is to redirect traffic to your pages.

The second purpose is for search engine rankings. Links serve as an indicator to Google that your content is of high quality.

If you have a lot of links from high-authority sites pointing to yours, not only will you receive a significant traffic boost, but get closer to ranking on the first page of Google. In fact, if you gain more backlinks than your competitors, you’re more than likely to outrank them for your target keyword.

It will also be extremely difficult for them to outrank you until they gain a similar or greater number of links.

One of the most popular ways to build links is through guest posting. It’s the process of writing a blog post for somebody else's blog. You can then include a link to your own website in the blog post.

To get more backlinks out of your guest posts, you can also include links to your partners (if you have any), and they will do the same for you. Most websites only allow you to have a single link to your own website from your guest post, so this is a great way to overcome that restriction.

5. Paid Advertisements

Even if you do all of these things, earning traffic (especially with a new site) on your own can be extremely difficult.

If they can fit within your budget, PPC advertisements can provide you with a solid traffic and lead boost.

Here are some tips on how to run a PPC campaign:

  1. Choose the right PPC platform.
    There are a number of different PPC platforms available, each with their own advantages and disadvantages. It is important to choose the right platform for your website and target audience, as this will help to ensure that your campaign is as successful as possible.
  2. Research your target audience.
    Before starting a PPC campaign, it is important to research your target audience. This will help you to identify what keywords they are likely to use when searching for information or products related to your website.
  3. Create targeted ad campaigns.
    Once you have determined your target audience, it is important to create targeted ad campaigns that will appeal to them. This means using relevant keywords and phrases, as well as targeting the right demographics.
  4. Monitor your campaign results.
    It is important to continuously monitor your PPC campaign results, in order to determine whether or not it is achieving your desired results. This will help you to make necessary adjustments and improve your campaign's performance.

Wrapping Up

For the greatest results, it’s recommended that you use all of these strategies. But before you invest your time and money into a full-on advertising campaign, it’s best to first sort out your SEO, and publish quite a few informative blog posts

Written by: Vlad Orlov  |  February 25, 2022

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