Search Engine Optimization (SEO) has proven its worth for businesses regardless of their niche and size. Regarding inbound marketing, SEO strategies and tactics can be pretty helpful for IVR or virtual call centers to enhance their online presence and grow their business.
Since quality SEO can boost your ranking on Search Engine Result Pages (SERPs), it becomes a critical part of your business strategy that you cannot ignore. Hence, powerful SEO tactics for inbound marketing will ensure the following:
- Increase in traffic to your website.
- More conversions
- Better quality of lead generations
- Improved ROI for your marketing strategies
SEO Tactics for Inbound Marketing
It doesn’t matter what you’re searching for. There is a high chance that it’s available on Google. That’s understandable because Google has captured nearly 85% of the search engine market, so it’s easily the most critical search engine to target for your SEO strategy.
That’s why you cannot ignore Google while developing tactics for your call center. Typically, inbound call center websites work like any other websites, aiming to gather as much traffic as possible and generate leads through them.
So, your SEO strategies will focus on gathering essential data and capturing your customer base through personalized content to give you a better chance of lead generation.
Therefore, to effectively market your inbound call center solutions website, you must focus on incorporating the following SEO tactics.
1. Focus on Organic Search Results
SERPS shows organic and paid results, but you must focus on organic results for better ROI. Organic results would show your web page in search results based on your website content. You must include target keywords and other optimization strategies to improve your website ranking.
For instance, if you are using a popular call center software, you can optimize and mention it on your website, so your page may appear in search results when anyone searches for that software.
According to some stats, nearly half of marketers believe that organic search will yield the best ROI on your marketing efforts. It doesn’t matter what channel you use; you must focus on getting your visitors directly from SERPs.
It’s partly because you don’t need to pay for ads on different channels. Even though these ads look quite like search results these days, they will cost you more and are not sustainable if you are a small or mid-sized business.
2. Optimize Your Social Presence
It’s hard to ignore the value of social media in this age. Social media platforms are critical for your off-page SEO, helping you to gather more traffic from your Facebook, Instagram, and other platforms. For example, you can share relevant information through your social media pages to target your potential audience if you are an IVR call center.
In off-page SEO, your social media content doesn’t directly contribute to your SEO ranking. However, you can increase your brand awareness by sharing the links with a broader audience. Working with a technical SEO agency can also help ensure your website is optimized for search engines, enhancing overall visibility and performance. As a result, you can influence your audience, which indirectly boosts your SEO rankings.
Generally, social media optimization can help you with the following:
- Improving your brand reputation
- Creating brand awareness
- Distributing content to a wider audience
- Diverting more traffic to your website from your social media page
Moreover, when you publish quality material and share it on your social media platforms, it will sync with your audience and enhance the trust and reliability of your brand.
3. Social Media for Customer Service
One critical aspect of social media is that you can directly use it for customer service. Most people search social media pages for support, so they are not always likely to call you. So, why not integrate your social media page with your inbound call center software?
Hence, using call center software applications that can handle queries from your social media can help provide better customer services, which can boost your social media pages and, thereby, help you grow more awareness about your website.
4. Ask For Customer Opinions
Inbound call center solutions primarily focus on providing solutions to customer queries. One effective way of doing that is to seek customer comments on your webpage. You can prompt your customers to share their questions and comments about your services on the webpage.
Not only will it help you to resolve their concerns, but it has a significant benefit in terms of SEO score.
One critical aspect of SEO ranking is page length. Typically, pages with more than 1200 words are likely to appear in top SERP results. Interestingly, visitor comments are counted as part of the page content. Hence, the more comments you receive, your content will become lengthier.
Also, when visitors comment on your posts or web pages, it will automatically increase the traffic and average time spent on your web pages. These are two important factors that contribute to a healthier SEO score.
But at the same time, you must be careful about comment quality. Comments with more relevant keywords will contribute positively to your score. On the other hand, spam links and links to other websites could damage your score.
5. Include Pay Per Click Strategies
Pay Per Click (PPC) allows you to generate clicks through your call center ads. It’s an easy way to generate a better SEO ranking. You only need to place your virtual call center ad on Google and add PPC.
So, the more people click on your ad, they will be directed to your webpage, which will enhance your web traffic. Whether it’s for driving traffic or phone calls, PPC marketing has proven its worth and is among the best SEO strategies for any business.
Interestingly, PPC isn’t directly an SEO strategy. In fact, 70% of marketers think that SEO is more effective than PPC. However, PPC can indirectly improve your SEO ranking by boosting traffic to your website.
6. Create Quality Content
Finally, you cannot underestimate the value of content quality for a better SEO ranking. Google search algorithms are trained to figure out fluff content. Hence, the quality of links and relevance to the topic are two important factors in determining the SEO ranking for your content.
For instance, if you are sharing a blog about advanced call center technologies, make sure to stay relevant to the topic. You can add subtle marketing of your services, but the content should primarily focus on the latest call center software features and related solutions.
When you produce high-quality content, it automatically ranks higher on the SERPs. On top of that, it will present you with a reliable and trusted service that understands the technical side of things related to your business.
Conclusion
Boosting your call center business with SEO is easy. More importantly, it can amplify your rankings on SERPS and make your presence felt on digital platforms. By implementing these simple SEO tactics, you can make a notable difference to your ROI for your call center services.
