1. Market Exposure
What does every marketing campaign seek to accomplish? Marketing aims to inform the public—your potential customers—about what your business is and which services it provides. Having a website can be the first point of contact in the customer journey for any person seeking out the product or service that your business sells.
Having a fully functioning website creates a platform for leads and customers to learn about your business, its history, and its mission, as well as the products and services you provide. Basically, creating a website that pops up after a simple Google search generates exposure for your company that you simply would not have otherwise.
2. A 24/7 Point of Call
One of the biggest downsides to running a brick-and-mortar store is that you have to have opening and closing times. This means that your business will only operate during certain times of the day, and will have to be closed for business for the rest. Creating a website that’s “open” 24/7 means that customers can visit your business, browse for products, and make purchases at any time, even if it's the middle of the night.
These extra operating hours will undoubtedly generate increased revenue, especially as you start to grow your customer base.
3. Increases Company Credibility
In the world we live in, customers expect every business they come across to have some sort of digital profile that they can access when not shopping in person. Without a website and without an online point of call, customers may be easily turned away when trying to shop for products from your company.
If you don’t have a website, buyers may question the legitimacy of your organization. Your website can be used to clearly communicate important facts like product quality and service information, which will make customers trust the business more and be more likely to purchase products. Credibility can go a long way in any industry and in any market, and your business should be doing everything it can to increase credibility.
4. Digital Marketing
Every business owner must know that the way companies market today is far removed from the way businesses and entrepreneurs used to advertise their products a long time ago. Gone are the days of billboard, newspaper, and television advertising. We’re now in the era of online and digital marketing.
Your company should use all the internet-based tools available to make the most of these technological advancements. Whether you advertise your company using social platforms like Instagram, TikTok, and Twitter, or whether you decide to embark on an SEO marketing campaign to increase organic traffic to your website through Google, these will greatly increase lead generation.
But, before you can do any of that, you need a website to which digital marketing campaigns can direct potential customers.
5. Keep Customers Informed Through Updates and Announcements
Any good business is always working to create better products or incentives to push customers towards existing products or services. Without an online presence and a working website, this would be extremely difficult. Only those who enter a physical store will know about updated products or rewards programs.
With your website, you can send out automatic updates and announcements to already existing customers and subscribers so that they know about new products that they may be interested in. Doing this will almost guarantee an influx of buyers when your company releases something new or runs a promotion. Keeping customers updated is hugely important in generating consistent revenue as a business.
6. You Don’t Want to Fall Behind
One of the most obvious and important reasons that your company needs to build a proper website is that all of your competitors in the industry most likely already have one.
Many marketers and business experts have predicted that companies that have not yet embraced technological advancements and made the internet an essential part of business operations will fail in the long term. And they’re not wrong.
7. A Website Lets You Write the Story
A website is basically a complete showcase for your business. On a website, you can completely control the narrative and image that customers get when researching your company and its services. This is hugely important in creating a business identity that customers can connect and relate to. What you want customers to see is completely up to you.
And that’s not to mention that you can use your website to showcase customer testimonials, which also adds to the credibility point espoused above.
8. A Website is Cost-Effective
The cost of designing and running a website is practically zero in comparison to traditional advertising methods. Your company might have to pay a lump sum to have a site designed and developed, and you may need to pay a product photographer upfront. But aside from that, the costs are low—even if you opt for regular updates. It’s an investment that is definitely worth making, as the ROI is enormous! The Bottom Line It should now be clear that having a proper company website can be extremely beneficial to the health and growth of your business. Some sectors of your business that will greatly benefit from a website include:
- Marketing and Exposure
- Leads and Customer Retention
You shouldn’t hesitate to create a company website that helps you to solidify your online presence and, in turn, your reputation.