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Have you ever wondered why some brands seem unforgettable? You scroll through hundreds of posts daily, but a few linger. Perhaps a clever tweet, a colorful image, or a reel that seems to speak directly to you.
These interactions didn’t likely happen by chance. They were the result of a consistent and strategic approach to social media by the brands involved.
Even though it may seem like the top brands in the world all have tons of money to spend, you don’t need to have a huge marketing budget to achieve the same effect.
By applying the tried and tested social marketing tips we’ll share in this article, you can make your brand stand out too. Let’s dive in!
What Does it Mean for a Brand to be Memorable?
For a brand, being memorable means people recognize it easily and remember it long after they’ve encountered it. The brand sticks in their mind, not just because of a logo or a catchy slogan, though these might help, but because it made a strong impression.
At a deeper level, memorable brands connect emotionally. The goal is to evoke emotions that inspire long-term loyalty. Feelings like trust, excitement, inspiration, and pride are often the basis for building emotional connections that turn customers into brand loyalists.
According to Lacey Jarvis, COO at AAA State of Play, “Every business owner should aim to create a brand that is recognizable, distinct, emotionally engaging, and consistent enough to stand out from the noise and stick in their audience’s mind. They see the logo, hear the name, or read a tagline, and immediately know what it is and what it stands for.”
6 Social Media Tips to Create a Memorable Brand
If you’re working to create a brand that people truly remember, read on for six social media tips that highlight how the best do it, and how you can too.
1. Stay Visually Consistent
Jeffrey Zhou, CEO and Founder of Fig Loans, shares this insight: “Think about some of the world’s most recognizable brands.” He says. “Starbucks, Duolingo, Nike, and so on. You can probably identify their posts without even looking at the handle. That’s the power of a predictable visual identity.”
A visual identity for your brand should include your color palette, fonts, modern logo design, and image style. Develop a comprehensive brand style guide and stick to it. But don’t mistake “consistent” for “boring.” You can still experiment with creative ideas as long as you keep your creativity within the guardrails of your brand identity.
2. Use a Clear, Distinct Voice
Visuals make people stop scrolling, but it is your distinct brand voice that will make them stay. Great brands all have one.
Wendy’s is snarky. Duolingo is chaotic and funny. Patagonia is about purpose. You want your brand voice to accurately represent your values, your audience, and your unique way of being.
If your content is stiff, you might be playing it too safe, but that doesn’t mean you have to be funny all the time. Whatever your approach, be sure to keep the needs and interests of your audience squarely in mind.
3. Be Strategically Repetitive
Most people need to see or hear something several times before it really registers. Some studies even show that it takes seven repetitions for customers to make a purchase decision.
To achieve this effect in building your brand, identify three to five core messages or topics you want to own, and consistently rotate through them.
Don’t worry about boring your audience by repeating the same post over and over. The thing is, you don’t need to duplicate content to repeat a message.
The same message can be repurposed into multiple content forms, and you’ll achieve the desired effect without being monotonous.
4. Engage Like a Human
The brands that endure don’t simply talk. They communicate. They respond to comments, join the conversation, and treat their fans like actual human beings.
According to Gary Hemming, Owner & Finance Director at ABC Finance, “There’s a connection and a kind of satisfaction when someone feels seen or heard by a brand. It’s the fastest way to turn listless followers into passionate fans.”
If your responses sound robotic or canned, you might be losing the opportunity to form these emotional bonds.
5. Tell Stories, Not Just Facts
People remember how they felt about things they may have seen or heard that connected with them emotionally. And that’s why social media storytelling is so important.
This doesn’t mean you have to write a novel under every post. Short stories about customer experiences, behind-the-scenes moments, or a founder’s struggle are usually perfectly fine.
Brand storytelling also allows you to demonstrate your values in action rather than give a lecture. Instead of saying “We care about sustainability,” share your process, highlight your suppliers, or tell the story of a product sourced from recycled material.
6. Be Culturally Aware
You don’t have to hop on every viral dance or meme to be culturally aware. In fact, depending on your audience, trying too hard to be cool may achieve the opposite effect.
Instead, great brands are aware of what’s going on in the world, from pop culture to news and seasonal events, and they lean into these trends in a genuinely relevant way.
Samuel Charmetant, Founder at ArtMajeur by YourArt, puts it this way: “It’s not about being seen, but being heard. What truly sets you apart is the ability to add value to the conversations that are already happening, to offer insight, creativity, or perspective that resonates. When you contribute something meaningful, people don’t just notice you, they listen.”
Social Media Success Stories Across Industries
Here’s how some of the world’s most memorable brands did it. They applied the tips we’ve shared, and you can emulate their successes by doing the same.
Ryanair – Low-Cost Sass, High Engagement
On TikTok, Ryanair has flipped the airline PR model on its head. Instead of formal press releases or polished promotional content, they lean all the way into self-aware humor.
In this viral video, Ryanair addresses a passenger's complaint about a missing window seat. The caption reads, "We sell seats, not windows, Anne," humorously highlighting the airline's cheeky approach to customer feedback.
NBA – Beyond the Game
The NBA knows its audience is just as interested in personality as performance. On TikTok, their most popular content often features players dancing, cracking jokes, or engaging with fans behind the scenes. These moments go viral because they make superstars seem relatable.
In this TikTok video, for example, Steph Curry is seen making a dramatic exit after a game, accompanied by the caption "STEPH STRAIGHT OFF THE COURT". The clip highlights Curry's personality, providing a simple but effective way for the NBA to connect with fans.
Ancient Language Institute – Educational Rigor Meets Modern Relevance
While sharing catchy content might be a popular TikTok strategy, there’s still space for rigor. The Ancient Language Institute’s Latin program is a perfect example. It is rooted in classical tradition but designed to be relevant to modern learners.
The key to adopting a voice that will work for your brand is being tightly tuned into your audience and their expectations.
Final Thoughts: Consistency Over Virality
Virality is exciting, but memorability is more impactful. The brands that leave the strongest impressions on you most likely don’t do it with a single hit post. They earn it with a steady, deliberate, and human-centered social media strategy.
So, in building your brand, aim for familiarity rather than attention. Know who you are and make sure your values shine through in every interaction you have with your audience. That’s how you build a memorable brand on social media.
For further tips on social media success, we recommend learning how to develop a winning social media strategy.
