When was the last time you came across a video online? Perhaps a little while ago.
Video content has grown more and more popular these days. It’s everywhere on our screens, from the heartwarming clips that bring tears of joy to the motivational speeches that keep us going through hurdles and everything in between.
Marketers notice this momentum as an opportunity to hone their strategic efforts. With short attention spans and too much information to see online, videos have their sweet spot in the ever-changing realm of content marketing.
Let’s see how video sets the trend, becoming an instant favorite for everyone, and why it potentially holds the future of content marketing. Read ahead to find out.
How Videos Dominate the Internet Traffic
The overwhelming demand for video content continues to skyrocket as many companies integrate videos into their platform to increase views, engagement, and conversions. Up to this day, online videos comprise more than half of the total internet traffic.
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A recent study reveals a whopping percentage of video volume over the internet. Videos have made up nearly 66% of the overall content across the internet. This video category includes but is not limited to TV shows, online videos, and streaming downloads.
The analysis adds that people spend more time using mobile apps during and after the pandemic, from about three to five hours a day. People still enjoy watching and sharing videos, though they no longer stay at home all the time.
In fact, videos have grown even more prominent on mobile devices. Videos account for a significant 67.60% of the total mobile traffic volume. Meanwhile, common daily activities such as social networking, messaging, and web browsing represent less than 50%.
Why Video is Paving the Path Forward
The shift in online video consumption has sparked the interest of marketers and businesses in exploring its immense potential as it leads the way to the future of marketing. Let’s highlight some of the forte of video content.
1. Video Captures Attention
With captivating headlines and unique storytelling, video can easily capture the audience’s attention. Video allows businesses to deliver their message in a simple but meaningful way. Great videos engage the potential customer, leaving a lasting impression.
Compared to photo and text content, videos are more interactive through audiovisual characteristics. Videos have the power to retain our focus. For example, a video of landscape scenery with peaceful music can draw people into it.
2. Video Converts Viewer into Customer
Even more impressive, videos boost your business’ sales and convince people to buy if you include the right call to action (CTA). While the video helps convey your message, the CTA helps give clear instructions to the potential customer.
Video is an effective tool for marketing efforts when you place it in the right spots. Let’s say you have more qualified followers on Instagram; you can focus on making videos for your Instagram reels. This way, you can hook the right audience and turn them into customers.
3. Video is Easy to Understand
Trying to understand complicated topics from reading can sometimes be tricky. But videos, along with text to speech technology, step in like a helpful friend. They break down complex ideas and simplify the information, making it more digestible for the audience.
Suppose you want to post infographic ideas. If you animate those infographics into videos, it can help people understand your research better, even if they don't know much about it. Videos make your information clearer and more accessible to everyone.
4. Video Boosts Your SEO
Guess what? Search engines love video content, too!
Take Google, for example. Google knows that people enjoy watching videos, so it tries to show them on its search results page whenever they fit. If your video ends up in the top search results and people click on it, your website's click-through rate will increase.
When your videos are valuable, people might want to share them with others on social media or their websites. As your videos are shared on other sites, you get backlinks that increase your website's traffic. It proves that videos are SEO-friendly.
5. Video Taps into Emotions
Most people despise being advertised to, but enjoy a great story they can connect with. Combining high-quality visuals, compelling stories, and a mood that matches into a single video can evoke the audience's emotions.
But here's the catch: People might skip your video immediately if it offers nothing useful or interesting. On the flip side, if you can make people relate to your video content, they won’t hesitate to make a purchase. Videos are not only about presenting information but also adding a sense of entertainment.
Takeaway
Many have speculated that videos will become a major part of content marketing in the future. While we can’t be totally sure yet, the statistics speak for themselves. The numbers show how videos are a big deal in our digital world nowadays, especially for marketers.
Videos have many great things to offer, from grabbing people's attention and turning them into customers to improving SEO quality and tapping into human emotions. But remember, marketing is a dynamic field, and it’s not simple to make a verdict.
Regardless of the trends, one thing is sure: video is worth the investment to take your business performance to the next level.
