11 Tips to Use SEO For Lead Generation

11 Tips to Use SEO For Lead Generation

December 9, 2022
(Reading time: 7 - 13 minutes)

Are you looking for ways to generate leads through SEO? If so, then you’ve come to the right place.

In this article, we’ll share 11 tips on how you can use SEO for lead generation.

But before we dive into the tips, let’s first understand what SEO is and how it can help you generate leads.

What is SEO?

SEO stands for “Search Engine Optimization.” It’s the process of optimizing your website to rank higher in search engine results pages (SERPs), thereby increasing your visibility and organic traffic.

SEO has three aspects:

  • On-page;
  • Off-page;
  • Technical

We will dive into each one in greater detail further down.

The Importance of SEO for Lead Generation

SEO is important for lead generation because it increases traffic, click-through rate, and conversions.

By increasing traffic to your website, you are more likely to generate leads. If your website has a high click-through rate, that means people are finding your website relevant to their search and are more likely to convert into customers.

A high conversion rate means that people are taking the desired action on your website, such as filling out a form or making a purchase.

The math is simple: more people see your website, more people click on it, more people buy from you. SEO can help you make more money online.

On-Page SEO

As the name suggests, on-page SEO refers to all search engine optimization techniques that are carried out on your own website.

Its four main aspects are keyword optimization, relevant and informative content, optimized images, and, of course, your pages’ title tags and meta descriptions.

#1: Keywords

“As the SEO head of a reputable SaaS platform, I can't emphasize enough the importance of SEO. The importance of SEO in generating exposure for your business is well known, but it is also crucial for building a successful sales funnel and optimizing conversions.

Shortening your sales cycle and optimizing conversions are possible with SEO. Instead of only focusing on "how to" keywords, create posts with buyer intent keywords. Value-based posts like "X alternatives to Y" and "X best tools for Y” draw in the right audience and perform much better than simple guide-like posts.” - Piyush Shah - Dukaan (Head of SEO)

Keywords are important because they help you to rank higher in search engine results pages (SERPs), and they also help to improve click-through rates (CTRs).

When potential customers search for your products or services online, they will typically use keywords or phrases that are associated with what they are looking for.

If you optimize your website and content for those same keywords or phrases, it will increase your chances of appearing in the search results, which in turn will increase the likelihood of people clicking on your listing.

There are a number of different ways that you can go about researching keywords. One way is to use a tool like Google AdWords Keyword Planner, which allows you to enter a seed keyword and then generates a list of related keywords.

Another way is to simply look at what keywords your competitors are targeting. You can use a tool like SEMRush or Ahrefs (SEO tools) to do this. Simply enter your competitor's URL into the tool and it will generate a list of the keywords that they are ranking for.

 

Keyword Example 1

Optimizing content for your target keywords is pretty straightforward and there are plenty of tools (like SurferSEO and MarketMuse) that can help you with that.

Simply enter your target keyword into the tool, paste your content, and the tool will tell you exactly which related keywords you need to mention in your content and how many times.

Keyword Example 2

#2: Title and Meta Tags

A title tag is an HTML element that specifies the title of a web page.

Title tags are displayed on search engine results pages (SERPs) as the clickable headline for a given result, and are important for usability, SEO, and social sharing.

A meta description is a short description of a webpage that is displayed on SERPs alongside the title tag. Meta descriptions are not a ranking factor for SEO, but they are important for click-through rates (CTRs) from SERPs.

  • To optimize title tags and meta descriptions for SEO, keep the following tips in mind:
  • Use relevant keywords in your title tags and meta descriptions
  • Keep your title tags and meta descriptions clear and concise
  • Use unique title tags and meta descriptions for each page on your website
  • Avoid keyword stuffing in your title tags and meta descriptions

SERP for Respona

Side note: This is why it’s important to make sure you’re using a website builder that allows you to add meta titles and description to your content. WordPress, for instance, allows you to install plugins like (RankMath or YOAST) that lets you add those attributes. And it’s not just WordPress, there are several other website builders that let you do it easily — even without installing any third-party plugins.

#3: Image Optimization

Image optimization matters for SEO for a few reasons.

First, images can take up a lot of space on a webpage, and if they are not optimized, they can slow down the load time of the page. This can frustrate users and cause them to leave the page before it even loads.

Second, images are often a key part of the content on a page, for example, an infographic can help your readers better understand a topic, and if they are not optimized, they can be difficult for users to see and understand. This can lead to a poor user experience and a lower ranking in search results.

Finally, Google and other search engines can use the alt text of an image to determine what the image is about, and if the alt text is not descriptive, the image may not be included in search results at all.

To optimize your images, you can reduce their file size by using a tool like Adobe Photoshop or an online service like TinyPNG.

You also should provide alt text for your images. The alt text should be descriptive and include keywords that are relevant to the image and the content on the page.

Alt text is used by web crawlers (as well as screen readers) to better understand what the image is about, as Google can’t quite “view” images as we would just yet.

#4: Relevant, Informative Content

Content is one of the most important aspects of SEO because it is what helps search engines understand what your website is about and how it can be useful for users.

When you create high-quality, informative content, it not only helps improve your website's ranking in search results but also drives traffic and user engagement.

One of the best ways to provide this is to produce skyscraper content through thorough competitor research.

Skyscraper content is a term used to describe a type of content that is significantly longer and more comprehensive than what is typically found on the web. This type of content is typically produced through competitor research, in order to create a piece of content that is significantly better than what is already out there. In order to produce skyscraper content, you will need to:

  1. Identify your competitors and their most popular pieces of content.
  2. Research what makes their content successful and try to replicate that in your own piece.
  3. Make your piece of content even better by adding additional information, perspectives, or data.
  4. Promote your content through social media, email marketing, and other channels.

Off-Page SEO

You guessed it, the term “off-page SEO” refers to all of your search engine optimization efforts that take place outside of your actual website.

#5: Link Building

Link building is the process of acquiring links from other websites to your own. Links are important for SEO because they help search engines determine the relevancy and authority of your site.

In Layman’s terms, the more links you have pointing to your site, the more likely it is that your site will rank highly in search engine results pages.

PageRank is a numerical value that represents how important a webpage is. Links pass on pagerank from one page to another, with higher-quality links passing on more pagerank than lower-quality links.

Even in 2022, PageRank remains at the core of Google’s algorithm, making link building one of the most important parts (arguably, also the most time-consuming one) of any search engine optimization strategy.

There are a number of ways to get high-quality inbound links for your site.

However, the most effective one is to produce link-worthy content and promote it through email.

It’s even Google-approved!

SEJ - John Mueller Quote

(Source: SEJ)

#6: Social Media

Social media is one of the most important factors in SEO today. Search engines are constantly looking at social signals to determine the quality and relevance of websites.

The more social signals a website has, the higher it will rank in the search results.

There are a number of ways to increase your website's social signals.

The most important thing is to make sure that your content is shareable and that you have social sharing buttons on your website.

You should also encourage your visitors to share your content on social media. You can do this by offering incentives or by making it easy for them to share your content.

Make sure to post your content on a variety of social media platforms.

This will give you more exposure and increase the chances that your content will be shared. You should also interact with other users on social media. This will show the search engines that you are active on social media and that you are engaged with your audience. You can also use social media to launch lead generation ads

#7: Online Reviews

Review sites are an important part of off-page SEO because they provide a way for potential customers to learn about your business and what others think about your products or services.

Review sites like G2 can generate relevant traffic and provide strong links back to your website, which can help improve your search engine ranking and visibility.

To get placements on review sites like G2, you can submit your site for inclusion and then promote your site through social media and other channels.

Technical SEO

The goal of technical SEO is to get your website running as smoothly as possible, and ensure proper crawlability of your pages.

#8: Internal Links

Internal links are links that go from one page on a domain to another page on the same domain. They are important because they help distribute link equity (or "link juice") around a website, which can help the overall website rank higher in search engine results pages (SERPs).

To audit your internal link issues, you can use a tool like Screaming Frog to crawl your website and identify any pages with broken or missing links. You can then either fix the broken links, or remove them altogether.

To optimize your internal link structure, you can ensure that all of your links are pointing to pages with high quality content. You can also use keyword-rich anchor text to help improve the chances of those pages ranking for those keywords.

#9: Crawlability

Crawlability is the degree to which a search engine is able to access and index the content on a website. The higher the crawlability, the easier it is for the search engine to find and index the content on the website.

There are a few ways to optimize your website's crawlability:

  • Use schema markups: Schema markups are code that help search engines understand the content on your website. By adding schema markups to your website, you can make it easier for search engines to crawl and index your content.
  • Use dofollow internal links: Dofollow internal links are links that allow search engines to follow them and index the linked content. By adding dofollow internal links to your website, you can help search engines crawl and index your content more easily.
  • Keep your crawl depth no bigger than 3: The crawl depth is the number of clicks it takes to get from the home page to the farthest page on your website. The smaller the crawl depth, the easier it is for search engines to crawl and index your content.

#10: Mobile Optimization and Site Speed

Mobile optimization is important because more and more people are using their mobile devices to browse the internet.

If your website is not optimized for mobile devices, it will be difficult for people to read and navigate. This will result in a lower ranking in search engines and fewer people visiting your website.

Site speed is also important because it affects your ranking in search engines and the user experience.

If your website takes too long to load, people will leave before they even see what you have to offer. You can use Google PageSpeed Insights to test your website speed and get suggestions on how to improve it.

Pagespeed Insights

A responsive design is important because it ensures that you have a well-designed website that looks good and is easy to use on all devices.

This is important because people are using a variety of devices to browse the internet and you want to make sure that your website is accessible to as many people as possible.

#11: Site Architecture

Site architecture is the organizational structure of your website. It's important for SEO because it helps search engines understand the relationships between your website's pages.

You can optimize your site architecture with hub pages and topic clusters. Hub pages are pages on your website that act as a central resource for a specific topic.

Topic clusters are groups of related pages that are all linked to the same hub page. This helps search engines understand the relationships between your website's pages and makes it easier for them to crawl and index your content - not to mention the navigational benefits this brings for your users.

Wrapping Up

Utilizing all of this advice on your own website will result in you showing up higher on search results pages for your target keywords.

That will, in turn, bring in more visitors to your pages, all of which will translate into generating more leads, which are also more qualified and likely to actually purchase from you.

Written by: Vlad Orlov  |  December 9, 2022

See Vlad Orlov's' website: respona.com/