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New Year's Resolutions for your Website

December 28, 2015

Once you’ve taken your cup of kindness yet for auld lang syne, you’ll probably want to start looking forward to what 2016 has in store – not only for your waistline or your wallet, but also for your business or organization.

Websites have come a long way in the past few years, and creating or updating your online presence can seem intimidating. Let’s take a look back at 2015’s top tips that will get you started on the right foot in 2016.

  1. Get Started with a Professional

    Your website is one of the first and best impressions you can make on potential clients or customers. If you don’t have a website, the first step is to hire a professional to get you the best first impression possible. It is important to hire a professional, since DIY jobs can cost you more in the long run.

  2. Build Great Content

    Content drives people to your site and keeps people coming back. Informative articles, press releases and company news are great ways to build your online content. Also consider “evergreen content,” which is content that stays fresh for a long time. When you can’t create your own content, consider content curation to keep audiences updated without investing internal resources to creating the content.

  3. Put User Experience First

    Good design helps users get the information they need. What are you trying to communicate? Are you keeping your users’ interest in mind? UX (user experience) is a make-or-break term in web design. As of April 2015, mobile friendliness is also critical to your online success. Google now factors mobile friendliness into its search result algorithms.

  4. Reach Out and Grab New Audiences

    Managing your online reputation is key to a successful online presence. Stay on top of how your business is presented on Google, on social networks and on any relevant review websites. Pull in new potential clients and customers with online advertising. Finally, consider the benefits of social media and how your business can connect on a more personal level.

  5. Plan for the Future

    No website is a one-and-done deal. Be prepared for future updates and set aside money to make those updates. Be diligent with your site security to prevent hackers from wreaking havoc on your site and your site visitors.

Let Cube Creative help you make 2016 your best year yet. Contact us to learn how we can craft the best online presence for your business or organization.

Adam Bennett

Written by:

Adam is the founder and president of Cube Creative Design.

www.linkedin.com/in/cubecreative/