- Get Started with a Professional
Your website is one of the first and best impressions you can make on potential clients or customers. If you don’t have a website, the first step is to hire a professional to get you the best first impression possible. It is important to hire a professional, since DIY jobs can cost you more in the long run.
- Build Great Content
Content drives people to your site and keeps people coming back. Informative articles, press releases and company news are great ways to build your online content. Also consider “evergreen content,” which is content that stays fresh for a long time. When you can’t create your own content, consider content curation to keep audiences updated without investing internal resources to creating the content.
- Put User Experience First
Good design helps users get the information they need. What are you trying to communicate? Are you keeping your users’ interest in mind? UX (user experience) is a make-or-break term in web design. As of April 2015, mobile friendliness is also critical to your online success. Google now factors mobile friendliness into its search result algorithms.
- Reach Out and Grab New Audiences
Managing your online reputation is key to a successful online presence. Stay on top of how your business is presented on Google, on social networks and on any relevant review websites. Pull in new potential clients and customers with online advertising. Finally, consider the benefits of social media and how your business can connect on a more personal level.
- Plan for the Future
No website is a one-and-done deal. Be prepared for future updates and set aside money to make those updates. Be diligent with your site security to prevent hackers from wreaking havoc on your site and your site visitors.
Let Cube Creative help you make 2016 your best year yet. Contact us to learn how we can craft the best online presence for your business or organization.