Folks, welcome to MOBILEGEDDON 2015.
Google announced in February that it is changing the way it ranks websites in search results. Because more people are Googling on their mobile devices, Google wants to make search results more relevant for those users. As of April 21, 2015, Google’s search algorithms will focus more on sites that are mobile-friendly.
What does a mobile-friendly website mean?
SearchEngineWatch.com discussed Mobilegeddon with Google Webmaster trends analyst Gary Illyes in a recent blog. Illyes shared that while responsive site designs (designs that adjust content based on the viewing screen size) do not affect Google’s page ranking, responsive web designs are Google’s recommended configuration.
So how does your website fare with Google’s impending Mobilegeddon? Take this short quiz to find out:
- Is your site hard to read on mobile devices or smaller screen sizes?
- Do you have to zoom or scroll excessively on a smart phone or tablet to see all of your site?
- Is your site older than 3 years?
- Are you using Flash for animations or plug-ins?
If you answered yes to any of these questions, it is likely your website is not going to fare well past Mobilegeddon.
Tips to surviving Mobilegeddon
Here are a few tips to help you survive Mobilegeddon. Ask Cube Creative how we can help you!
- Ditch the mobile site. Maintaining two sites can be costly, and may require updates for future technologies. Instead, opt for a responsive web design. Responsive websites are built from their foundations to be easily viewed on any screen size.
- Be sure text is easy to read on mobile devices. When smart phones access a website and it looks identical to what would appear on a desktop computer, users are forced to enlarge sections of the page to read the text. Google will start penalizing you in search results if it finds this mobile usability issue.
- Make buttons “fat finger friendly.” Small text links may work when you’re using a mouse and a larger screen, but anyone who has tried to click a small link on their smart phone knows that it can be very tricky. These “touch elements” are also detected by Google, and can affect page rank.
- Check individual pages for mobile friendliness. Google doesn’t rank the whole website as one page rank score. Google ranks individual pages. Just because your home page is mobile-friendly doesn’t mean the rest of your site is.
- Use Google’s Mobile-Friendly Test to see if your site cuts the mustard.
Why should I care?
Google search rankings are critical to online success. If someone Googles “florist Oakville NC” and I am an Oakville florist, I’m going to want that user to find my business. Optimizing your business’ website for search engines is one of the easiest ways to reach new customers. It is easy to be overwhelmed by all the technology jargon and coding languages, which is why Cube Creative Design is your best resource to help you both navigate and thrive past Mobilegeddon 2015.