Streamline Content Creation: Tools to Make It Easy for SMBs

Streamline Content Creation: Tools to Make It Easy for SMBs

November 15, 2023
(Reading time: 4 - 7 minutes)

As a small business owner, you understand the vital role that content plays in promoting your products or services. However, creating quality, visually appealing, and engaging content can be challenging, especially when resources are tight. Don’t fret! There are plenty of tools available to help you craft compelling content without breaking the bank. Let's explore some of them.

Images

Images are essential for capturing attention and conveying your brand's personality. Tools like Canva and Adobe Express are great for creating professional-looking images. Canva is user-friendly, with a vast library of templates, while Adobe Express offers more advanced features. Both have free versions, but their premium versions unlock more capabilities.

Examples

  • Social media posts - Create visually appealing posts for platforms like Instagram, Facebook, TikTok, etc. Canva has templates sized specifically for each platform.
  • Blog headers/graphics - Design attractive blog post headers, feature images, or other graphics to use alongside written content.
  • Infographics - Use infographic templates to turn data and stats into colorful, easy-to-digest visuals.
  • Flyers/Brochures - Design promotional flyers and brochures for your brand, products, or services.

Videos

Videos are powerful tools for storytelling and engagement. For beginners, Animoto is a fantastic choice. It's easy to use, has a wide variety of templates, and allows you to create quality videos quickly. On the other hand, InVideo provides more customization options and advanced editing features. Both offer affordable pricing plans.

Examples

  • Product demonstrations - Create videos that show how a product works and its key features. Helpful for e-commerce sites.
  • Explainer videos - Use videos to explain your business's key aspects or simplify complex concepts.
  • Client testimonials - Interview satisfied clients on video to build trust and social proof.
  • Behind-the-scenes - Give a peek inside your business operations to build brand personality.

 

Blogs

Joomla! is a powerful and flexible content management system (CMS) that can be used to create and manage a variety of digital content, including blogs. While it may not be as straightforward as some other platforms, Joomla offers a wide range of features that can be beneficial for small businesses.

Examples

  • Thought leadership articles - Share your expertise on industry topics and trends through long-form blog posts.
  • How-to guides - Create tutorials and step-by-step instructions related to your products/services.
  • News updates - Use blog posts to announce company news like new hires, locations, or partnerships.
  • Guest contributions - Invite industry influencers to contribute posts and provide their unique perspectives.

Social Media Posts

Social media is indispensable for reaching your audience. Tools like Vista Social, Buffer, and Hootsuite allow you to schedule posts, track performance, and manage all your social media accounts in one place.

Examples

  • Behind-the-scenes photos - Give followers a glimpse into your business operations, office, events, etc.
  • Spotlight employees - Share photos/info about new hires, employees of the month, etc.
  • Promote events - Share details, photos, and announcements for upcoming workshops, contests, and sales.
  • Curated content - Share articles, videos, and podcasts relevant to your audience from around the web.
  • Interactive polls and quizzes - Engage your audience by asking questions and getting feedback.
  • User-generated content - Repost client photos using your products/services.

Lead Generation

To convert your content into leads, consider using a dedicated email marketing platform and HubSpot for lead management and marketing.

Examples

  • eBooks, whitepapers, guides - Create downloadable content that provides value in exchange for contact info.
  • Webinars - Promote free educational webinars that require registration with email/contact details.
  • Newsletters - Send regular newsletters with opt-in subscription forms to build your mailing list.
  • Coupons/contests - Offer special discounts, free trials, or contests in exchange for lead contact info.
  • Resource lists/kits - Provide bundles of useful content like templates, checklists, and samples in exchange for lead gen.

Tips to Leverage the Power of Digital Content

Know Your Audience:

Understanding your target audience is crucial for creating valuable content because it allows you to tailor your messaging, tone, format, and topics specifically to their interests and needs.

For example, if your audience is primarily small business owners, your content should focus on common pain points like time management, budgeting, hiring, etc. The tone should be empathetic to the struggles of entrepreneurship. Stats and data that illustrate the state of small business would resonate.

If you don't take the time to research and analyze your audience, you risk creating content that doesn't align with what they care about or present it in a way that doesn't appeal to them. This results in lower engagement and conversion rates.

Be Consistent

Consistent content style, tone, and cadence are key for building brand recognition and trust with your audience. When you consistently maintain the same style, it creates a cohesive experience across all touchpoints. For example, using the same brand colors, voice, typography, etc.

Having an editorial calendar and regular content posting schedule (e.g., blogs every Tues & Thurs) trains your audience when to expect new content. This retention helps build a loyal following.

Consistency doesn't mean being rigid or formulaic. But overall, it strengthens your brand identity in the minds of readers.

Quality Over Quantity

Flooding your audience with a high volume of content might seem beneficial, but it can actually have detrimental effects. Lower-quality content adds noise, dilutes your message, and makes it hard for audiences to recognize and recall your brand.

Instead, focus your time on robust, value-driven content - even if that means publishing less frequently. Craft content that addresses pain points, provides useful info or entertains. Quality content performs better because audiences recognize and reward the effort.

Diversify Your Content

While consistency is key for brand building, diversifying your content types keeps people engaged. For example, mixing blog posts with videos, podcasts, and visual content appeals to different learning styles.

Some people prefer skimming short social posts rather than reading long blog posts. Others like analytical content, while some just want entertainment. Creating varied content types caters to these different preferences.

Providing diversity also boosts your visibility across more channels, surfaces your brand to new audiences, and keeps people interested. The ultimate goal is to provide value through many formats.

Measure Content Success

Looking at metrics and analytics allows you to determine what content resonates with your audience and what doesn't. Key data to examine includes:

  • Traffic sources - This shows where your audience is coming from and which platforms/channels work best.
  • Engagement metrics - Look at time on the page, bounce rates, and scroll depth to see if the content is engaging.
  • Social media engagement - Analyze shares, comments, and reactions to see which topics get traction.
  • Lead generation - Track email list sign-ups, downloads, and conversions generated by each piece of content.

Monitoring these metrics reveals what topics and formats your audience prefers. You can then optimize your approach, double down on what works, and eliminate what doesn't. This is crucial for ensuring you're allocating time and resources to effective content.

Final Thoughts

The bottom line - leverage the right tools to simplify and amplify your small business content creation. As outlined above, platforms like Canva, Animoto, Joomla, and more can help you produce compelling visuals, videos, blogs, and social media content without straining your resources. This content is invaluable for attracting, engaging, and converting your audience.

The key is picking tools that align with your content goals, skill level, and budget. Use this article as a starting point, but don't be afraid to test out a few options. Find the solutions that streamline creation and provide the flexibility you need as a small business.

If you need any guidance on selecting and utilizing content tools for your business, don't hesitate to reach out to me. I'd be happy to offer my expertise and recommendations. Here's to creating content that captivates!

Chad Treadway

Written by:  |  November 15, 2023

Chad is a Partner and our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.

See Chad Treadway's' bio: cubecreative.design/about/chad-treadway