Craft a Winning Marketing Video for Your Residential or Commercial Cleaning Biz

Craft a Winning Marketing Video for Your Residential or Commercial Cleaning Biz

November 6, 2023
(Reading time: 4 - 7 minutes)

Creating the ultimate marketing video for your residential home cleaning company is all about showcasing your business's strengths and setting yourself apart from the competition. Make sure it reflects the quality, commitment, and care that you bring to every home you clean.

How to Create A Marketing Video for Your Residential Cleaning Business

Firstly, include shots of your team in action, demonstrating your deep-cleaning methods and commitment to detail. This offers a glimpse of the thoroughness and professionalism potential clients can expect.

Secondly, testimonials are a great addition. Incorporating positive reviews from satisfied clients builds trust and authenticity. Ideally, include video testimonials for greater impact.

Thirdly, clearly highlight the range of services you offer. Do you have special packages for deep cleaning, routine maintenance, or move-out cleaning? Make sure this is showcased in your video.

Lastly, your marketing video should underscore the safety measures your company takes, particularly in the context of the current global health crisis. Show your team equipped with masks, gloves, and using products that are safe for both the home environment and the planet.

Here are some ideas to include in a marketing video for a residential cleaning company:

  • Show your cleaners in uniform arriving at a home, ringing the doorbell, and being greeted by a smiling client. This shows your professionalism.
  • Front door opening, to a cleaner standing there, holding a caddy in one hand and a vacuum in the other, maybe with the hose neatly draped over their shoulder. Continue to video just as they walk in.
  • Film your cleaners thoroughly cleaning various rooms - dusting, vacuuming, mopping, sanitizing surfaces, making beds, etc. Use sped-up footage to show the process efficiently.
  • Video of cleaner coating a table with spray (spray bottle must not have any handwriting words on it).
  • Vacuuming a sofa with a pet hair tool.
  • Scrubbing an area with a toothbrush. (Example: a window track or sink rim)
  • In the kitchen show staff scrubbing a dirty spot/area with a sponge and lots of soap.
  • Panning across a cleaned and fluffed living room, dining room, kitchen, and bathroom (People love seeing a clean kitchen!)
  • Have a shot of the staff vacuuming under furniture such as a bed or sofa. Show how the vacuum head lays flat, and the cleaner must go all the way back under the furniture.
  • Vacuum carpet, dirty carpet, with the vacuum she is using showing a path where it picked up dirt
  • Vacuum hard floors with long strokes (wearing shoe covers!)... maybe with one of your high-end canister vacuums in the foreground
  • Wiping the legs of a table or chair
  • Shining/polishing a facet
  • Shining stainless steel appliances
  • Emphasize your use of eco-friendly cleaning products and processes, your rigorous hiring and training standards, and any certifications your company has earned.
  • Interview satisfied clients talking about how your service has improved their lives by giving them back free time. Choose a variety of ages and demographics.
  • Let your owners or founders share their personal story of why they started the company. This connects with viewers and puts a human face on the brand.
  • Use upbeat, positive music throughout and make sure the visuals are bright and reinforce a clean, professional image.
  • Close with your company name, logo, contact info and a clear call-to-action, inviting viewers to call or visit your website for a free estimate.

Checklist of items needed for the high-quality video:

  • Gloves
  • Shoe coverings
  • Company shirts
  • Best looking vacuum
  • Very clean looking caddy 
  • Pet hair attachment
  • Toothbrush
  • Disinfectant
  • Wall and window cleaning supplies

Script Ideas for the Ultimate Cleaning Company Video: Purrfection Cleaning

Creating a video script can be easy. Simply tell someone what your company does and write it down in a conversational tone. If you do not feel comfortable using your own voice, hire a professional voiceover artist by sending your script through a website like The artist can read your script and send you a professional audio file to be used with your chosen royalty-free music and video footage.

Script Ideas for the Ultimate Cleaning Company Video: Purrfection Cleaning

Short Script:

  • Looking for an affordable home and commercial cleaning service in our area?
  • Purrfection Cleaning pays attention to the details to make sure your home sparkles and cleans areas other companies ignore.
  • All without a long-term commitment.
  • Whether you need a deep cleaning, a touch-up or if you are moving in or moving out for residential or commercial. Purrfection Cleaning Cleaning guarantees your home or business will be cleaned thoroughly and professionally.
  • Call us today at 555-867-5309 to set up a free estimate and let Purrfection Cleaning take care of your home.

Longer Script:

  • Purrfection Cleaning is proud to be a locally-grown, green, cleaning company. Founded in 1980, Cathay and staff have always been living wage employers, used non-toxic cleaning products, and use practices that minimize our footprint. We know how to clean efficiently and make your home not just look clean but also feel and smell clean with our use of essential oils, HEPA filtration systems, and botanical, biodegradable products. 
  • It’s even more important now than before to think about our health, including the health of the environment where we spend the most time. This is why we have an EPA-certified non-toxic disinfectant that we use in every home we clean. 
  • Our residential cleaning offerings are provided by our trained, professional staff, and are customizable to suit your individual needs. We wear gloves, masks, and shoe coverings. 
  • We offer one-time cleanings, which can include a top-to-bottom cleaning of your home. Expect wall and window marks to be gone; furniture cleaned; doors, trim, and floors cleaned — often including scrubbing areas by hand. 
  • If you’re in need of cleaning for a specific budget or area, we can also work with you and clean only those areas you need the most help with.
  • Many of our residential clients love our routine cleaning option, which keeps your home fresh on a consistent basis. We begin with an initial deep scrub, creating a sparkling foundation to start from. Then, we’ll schedule follow-up cleanings according to your schedule and needs. Return visits range from once per week to once per month.
  • We also offer cleaning for vacation homes, as well as newly constructed homes. These services can be highly specific and detailed, depending on your needs.
  • At Purrfection Cleaning, we value accountability, honesty, integrity, and clear, positive communication.
  • Give us a shout and tell us what your needs are - we’d love to help! Call Purrfection Cleaning today at 555-867-5309 or visit us at

The key is to focus on professionalism, quality, and client satisfaction. Avoid gimmicks and make it clear you offer a top-notch cleaning service clients can trust. Keep it short, engaging, and visually appealing.

Cleaning Company Video Examples:

Asheville Cleaning Company Residential Video

Asheville Cleaning Company Commercial Video

Greenlife Professional Cleaning

Final Thoughts

Creating an effective marketing video takes time and strategic planning. By showcasing your cleaning services, incorporating client testimonials, and emphasizing your professionalism and practices, you can produce a video that captivates potential customers. Be sure to keep it concise while highlighting your unique value proposition. Invest in high-quality production and optimize the video for both online and television marketing campaigns. An engaging marketing video that resonates with your target audience is an excellent way to grow your residential cleaning business and stand out from competitors. With these tips in mind, you’re well on your way to producing a video asset that can boost your brand awareness and bottom line for years to come.

If you need help brainstorming concepts, scripting, or producing a results-driven marketing video, I can help. With expertise in both video production and digital marketing strategy, I can guide you through the process of creating an impactful video asset tailored to your business goals. Reach out today to get started amplifying your brand and connecting with more customers through strategic video marketing.

Adam Bennett

Written by:  |  November 6, 2023

Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.

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