Enter the Chatbots
HubSpot recently released Conversations which can help you build your own Chatbot. Here are a few pros and cons of having them.
If you have a running list or even a running mental list of the most asked questions you answer on a seemingly daily basis then a chatbot could help. You can build it in such a way that it would answer those questions. Better yet you have the opportunity to answer that question 24 hours a days, weekends and on holidays.
The other side of this is that you have only a limited amount of questions you can answer. This could frustrate your potential client or customer.
Can you imagine a day where the phone didn't ring so much and you were able to get more done. By implementing a chatbot you can free up an employee or even yourself to do other tasks.
Admittedly, there is a cost associated with this, but you may be able to easily justify the cost. Imagine if you could eliminate 30 minutes from your day by not having to answer the same questions over and over, would it be worth the investment?