Seven Ideas To Help Small Businesses Improve Profits

Seven Ideas To Help Small Businesses Improve Profits

January 4, 2021
(Reading time: 2 - 4 minutes)

Every small business, no matter your industry, seems to struggle at some point. Below are seven tips on how you can help save time and money and ultimately make your business more profitable.

1. Keep a watchful eye over collections and billing

By developing tight controls over billing and collections will go along way in helping you improve profits of your small business. One way you can speed up cash flow is to consider semimonthly billing versus monthly billing. Also, being diligent on sending second notices.

2. Collect on over-due invoices

Of all the small businesses I talk to, there will enviably be some amount of past overdue invoices as we have all ran into those people that survive on other people’s money! Be sure to call those who owe you the most money, and try to resolve the problem on the spot, possibly by charging it to a credit card. What you lose in fees for the quicker payment is far less than dealing with the check is in the mail for two months. If you can't collect the total immediately, negotiate a payment schedule.

3. Wait, did I already pay for that?

The busier you get, the easier it is to let things fall through the cracks, especially if you are often writing and mailing checks. There are many businesses that accidentally will overpay their vendors. Be sure to have a procedure in place to help prevent the issue. If you have an accounts payable person, be sure to have them be diligent in the following: 

  • Check the invoice numbers so that you don’t pay twice.
  • Don't pay for goods that you return to the supplier or vendor. Be sure to check the invoices that the adjustment has been made.
  • If you get a credit memo, be sure to keep track of it and subtract them from the next invoice.
  • If a vendor or supplier offers you a discount for early payment, then take them!
  • Be diligent in watching for charges that are incorrectly included on the invoice. These include things such as a shipping charge that the vendor had agreed to pay.

4. Payroll

What is one of the largest line items in any business? If you guessed payroll, then you would be correct. There are ways in which you can reduce payroll costs by looking at increasing efficiency. Simply planing a route to avoid traffic could save you 15 minutes. Add that 15 minutes up, and in a week’s time, you may have saved yourself from paying overtime! Also, look at adding temporary employees and subcontractors to help with temporary workloads.

While I am by far not an expert in insurance and employee benefits, I do know that a simple review of your workers' compensation insurance can help reduce costs. Also, look into group insurance programs, leverage the bidding process to find better rates.

Finally, after you have gathered all this information about your employees, find a simple guide on how to run payroll just so you make sure that you are not leaving out any important information when paying wages and calculating of taxes and deductions.

5. Watch your numbers

Use previous financial statements to guide you as you prepare budgets and long-range projections for the coming year. Your actual results will need to be compared to these projections to highlight areas where you need to pay closer attention before significant problems develop.

6. Keep your advisors on speed dial

You will want to keep people like your lawyer, accountant, banker, insurance agent, and marketing agency informed about your business. Keeping these pros informed about your business will help them cut costs and add to your bottom line. Just like you are an expert in your field, so are they. It’s their job to keep up with changes and trends that you may have overlooked or simply don’t know about. 

7. Leverage the power of online marketing

While your marketing budget may be seen as an expense, it can actually help add to your profit margins. Online marketing is one of the cheapest and most effective ways to get your business name out in the world. By merely having an updated Google My Business profile listing can go along way into increasing your leads and new sales.

If you are a small business who needs help with your online marketing efforts, then reach out to us. We specialize in helping small businesses grow.

Chad Treadway

Written by:  |  January 4, 2021

Chad is a Partner and our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.

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