Posts By: Staff
You’ve got a brand, right? Sure you do! If you own a business, you have a brand – and a reputation – whether you intended to or not. Traditional business relies heavily on reputation: customer reviews, word-of-mouth advertising, Better Business Bureau and local Chamber of Commerce ratings.
So if I’ve got my hands full managing my business reputation, why should I put thought into my online reputation? Much like SEO, your online reputation can drive sales and traffic to your business.
It is quite the buzzword lately, and you either “have it” or you don’t. Not having it can be detrimental to your online presence and nullify any investments you put into your website.
Yes, we speak of Search Engine Optimization, commonly referred to as SEO.
SEO is the practice of making your website appear the most relevant to folks looking to find you online. There are many tips and tricks to boost your website’s rankings on Google and other search engines, and SEO companies make a pretty penny selling their magic beans to unsuspecting businesses just looking to get to the top of those page rankings.
The good news? SEO is relatively simple, and Cube Creative can set you up with a well-designed and well-optimized website. The bad news? Google is stepping up its game.
Email newsletters can be an incredibly effective means of reaching customers with promotions and customer service opportunities. Done correctly, email marketing will build customer loyalty and sales. Done incorrectly, email marketing can repel customers and damage your brand.
With a relatively small amount of information, you can create a great email newsletter! Here are a few tips to get started:
City and town websites have very unique challenges. They must simultaneously serve a wide range of people with an even wider range of wants and needs. Unlike a retail or service business with a target audience, municipal government websites need to present information without overwhelming their citizens.
So what are signs of a great municipal government website?