Latest posts by Staff
If you’re going to spend the money to brand your business – and yes, you should spend the money to brand your business – it seems logical that you could then use that branding across different media platforms, right?
Right! However there are some caveats to consider. When done well, cross-platform branding can make your business look and perform well. Done inappropriately, it can cripple your business potential.
Let’s start at the beginning. Your business brand, according to Entrepreneur, is your promise to your customer. It conveys what can be expected and how your business is different than others. It isn’t just a logo or a color scheme. It is your business “voice,” from the tone of written communication to visual images.
Here are five tips to successfully translating your print brand to an online brand.
Budgeting for the future is a great way to ensure your business stays relevant in a changing online environment. While it isn’t necessary to keep up with every web design trend, it is a good idea to budget for future maintenance.
Here are 5 things to plan for when budgeting for future website maintenance. Be sure to talk to your web developer to get an estimate of what these common maintenance tasks will cost.
Quick: What is the most important navigational element on your website? No, it isn’t the creepy pirate animated GIF pointing to content. It is your main menu.
The main menu serves a critical function on your website: It helps users find all the other content. A poorly designed main menu can be detrimental to your website and your business.
Here are a few major mistakes to avoid with your website’s main menu:
The internet is a relatively new contraption in technology terms. It has really only been popular with the masses for around 20 years. As any teenager will tell you, being cool 10-20 years ago, or even 3-4 years ago, does not translate to today’s sense of cool.
Right now you’re probably thinking one of two things: “Who cares? I don’t need to be trendy.” Or “I want to be trendy but I don’t want to reinvent my website every 2 years!”
If you aren’t ready for a full overhaul of your website, perhaps consider updating some telltale signs of age:
In this digital world, your website is going to be one of the first and best impressions you can make on potential clients or customers. Web “people” go by many names: web designer, webmaster, web developer, Chad. Because of their technical prowess, they have an uncanny ability to speak in a totally different language.
Before you commit your time, energy and cash toward building the perfect website, ask these 10 questions: