Posts By: Christopher Oldman

Christopher is a digital marketing specialist and a freelance blogger. He is focused on new web tech trends and digital voice distribution across different channels. In his free time Christopher plays drums and Magic: the Gathering.

Voice search extends far beyond the home, and people are taking this technology with them on the go. Long gone is the time when mobile devices served only for calling, texting, and scrolling through Facebook. Nowadays, we also use them to find out the information we need about businesses around us, and this is the primary use of voice recognition technology.

The online customer journey has gained complexity since mobile devices took the lead and mobile-friendly design began to dictate the market.

In today’s digital world, if your website isn’t responsive, you end up alienating half of your visitors and potential customers, causing you to miss out on revenue.

Spreading the word about your business and making sure that it reaches the right people is the ultimate goal of any marketing campaign. 

There are many different methods companies use to generate leads and make sales, though. However, the AIDA model is the best-known classic marketing method used for decades.

AIDA stands for Awareness, Interest, Desire, and Action, which are the four main stages of the sales funnel used by companies all over the globe. It relies on high-quality copy that engages and motivates customers to make a purchase. 

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