Posts By: Loni Miller

Loni is our social media manager. She enjoys creating engaging content for social media to help small businesses grow their online presence. She has extensive knowledge of social media platforms and what works on each.

Social media marketing can reveal itself to be a harsh reality, especially if you don't understand the ins and outs and what you can actually expect in terms of returns on your investment (ROI). Once your website is up and running, you should choose a marketing strategy that allows potential customers to get to know who you are, what you do, and why they should pick you over your competitor. The goal for every business regardless of size is to reach new prospects. Before you embark on a social media marketing campaign, it's wise to understand the pros and cons.