Posts By: Loni Miller
From its inception, social media was designed to be a way to connect with people. Facebook, Twitter, Instagram, Pinterest, Snapchat, and other social media sites provide innovative ways to connect with friends, businesses, share recipes and even find your soulmate. With all the benefits, it also seems to be where there are people there are criminals and scalawags that want to take your hard-earned money. Unfortunately, the global pandemic didn’t help matters as the sites and apps became a haven for scammers.
Social media marketing can reveal itself to be a harsh reality, especially if you don't understand the ins and outs and what you can actually expect in terms of returns on your investment (ROI). Once your website is up and running, you should choose a marketing strategy that allows potential customers to get to know who you are, what you do, and why they should pick you over your competitor. The goal for every business regardless of size is to reach new prospects. Before you embark on a social media marketing campaign, it's wise to understand the pros and cons.
As a growing business, it's more important than ever to have a social media presence. Whether your business is new to the social media scene or whether you gave it a try and got overwhelmed, there is a valid place for social media in your online marketing plan.