Posts By: Loni Miller

Loni is our social media manager. She enjoys creating engaging content for social media to help small businesses grow their online presence. She has extensive knowledge of social media platforms and what works on each.

Social media marketing techniques have become more prominent in today’s business landscape. Business owners have become more interested in the role that digital marketing plays in a business’s overall success.

One feature, mainly, is the cost of social media marketing that successful companies spend. To put things into perspective, Brian Dean of Backlink reports that about 4.48 billion users are currently active on social media worldwide. Not only that, the number of active users is expected to increase from here on.

As social media acts as the bridge between clients and businesses, a working foundation of this bridge would be necessary for businesses to solidify their presence, reputation, and sales in this digital age. Additionally, research shows that more consumers are slowly adapting to gathering their insights on a particular business digitally as opposed to traditional marketing.

As a result, most experts recommend that businesses strengthen their social media presence to reach their target audience and heighten their engagement easily.

In this article, you will find out about the current financial costs and time spent by businesses and the ideal amount you should invest, depending on the qualities of your local business.

So, you’re thinking about digital marketing on Facebook and how you can use it to grow your local small business. Because of Facebook’s huge audience clout, it can give you a lot of opportunities to engage with a new audience and extend your company’s reach.

Right now, you may have questions about digital marketing Facebook, which this guide can hopefully clarify. How can I start Facebook marketing, and how can I make it work for my business?

What strategies can I use for effective Facebook marketing? What is the cost of Facebook marketing for my business, and when can I see results from marketing through this platform?

These questions and more are explained to guide you on what you should do to increase consumer and client engagement and website traffic using Facebook.

Need help on how to use social media to grow your business? Indeed, for any business to succeed in the modern era, first, it should build a strong social media presence.

Using social media allows businesses to:

  • Improve their online presence.
  • Generate more leads.
  • Boost sales by getting viral.
  • Retarget past clients.
  • Get valuable feedback for better business engagement.

If your boss does not believe in the idea of Social Media Marketing (SMM), perhaps you should spend more time with him, convincing him that the social platform will work for his business, as it works with businesses that have already been using these platforms.

In fact, 65% of small businesses are on social media to increase leads. Also, 78% of small businesses use social platforms to drive traffic to their website, and if your business aims to build a loyal following, you must engage with your clients via the social media platforms.

According to the Social Media Examiner, 79% of small businesses use social media platforms to engage with consumers to make loyal followers out of them.


Let’s face it, utilizing social media to help bring in new clients and retain your current ones can be quite the balancing act. Your small business is missing out on a vast client base without any online presence. However, a company that overwhelms readers with too many posts may lose clients. What is the greatest way to engage your social media audience without having them unfriend you?

In many respects, you can cultivate a social media following by emulating the relationships that work in real life. Consider a networking event: would you prefer to meet with someone who engages you in a nice discussion about your field or someone who spends every breath attempting to sell you something? Your business can keep clients interested and engaged by cultivating a friendly rapport with your audience on social media. Instead of just “talking at” them, having a conversation with your audience can go a long way.  

Remember: you’re trying to reach your ideal clientele, many of whom live and breathe on social media. Posting compulsive, share-worthy content on the appropriate channels can only help grow your business. And when in doubt, pictures of puppies, kids, and cats are probably a good idea. It is the Internet, after all.

Here are the top seven social media marketing rules for local small businesses: