Posts By: Gary Buffaloe

Gary lives with his family near Wilkesboro, NC. He has several years of experience writing content and developing marketing strategies for small businesses in various industries. Gary has written marketing content for clients in various industries.

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Do people trust advertisements? Most Americans have at least some distrust of all forms of advertising. While as many as 46% of people say they find television ads somewhat trustworthy, less than one-in-five trust social media advertisements.

What does that mean for small businesses? Word-of-mouth referrals and your reputation matter as much or more than name and brand recognition.

Small businesses may not be able to compete with the advertising budgets of large corporations, but in an age of skeptics, they are in a position to capitalize on this shift in consumer behavior. If people value quality and integrity over commercials and gimmicks, honest content marketing is the key to growing your audience and positioning your small business as a trustworthy subject matter expert in your community.

Recession. That is not a word you want to hear around your office. Though it is part of the economic cycle, that makes it no less scary for business owners. It has been a little over a decade since The Great Recession, but many parts of the country are still feeling the effects. From rural towns and in North Carolina to metropolitan centers like Detroit, some businesses never and communities still have not recovered. 

Are we approaching another recession? Economists believe there is a good chance the next one will come as soon as 2020, after the presidential election. One of the best practices to protect your business from an economic downturn or recession is effective content marketing. In this article, we will discuss four steps toward recession-proof content marketing: