Latest posts by Chad Treadway
Chad is our business development manager. He will help you survey your business needs, ensuring you are educated on your options before suggesting any solution. Chad also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
When explaining search engine optimization (SEO) to potential clients, I like to use two analogies. The first is that SEO is like a chess game with Google. The other is that it is also like running a marathon.
Like in chess, you need to think several moves ahead and have a strategy. With SEO, we have to make a move and then wait for Google to respond to the changes we made and determine our next move. Most of the time, we know how the search engines will respond but not every time. Enter the algorithms updates, in other words, when the search engines change how they are ranking sites based on various criteria.
Entrepreneurs and small business owners are notorious do-it-yourselfers. Without the backing of major corporations, we need be able to create things and handle our own issues. However, there are some tasks to which we need to trust professionals.