Posts By: Chad Treadway

Chad is a Partner and our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.

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Going back to our arch analogy, directly across from blogging are backlinks. A basic description of what a backlink is would be a link from one website to another. 

In a previous post, I have talked about pillar pages and topic clusters and how they are one of the first stones in the arch we will ultimately build to help you break through all the noise today's consumers and buyers go through. Blogging adds another one of those stones in the arch.

Imagine an archway opening through a wall.

The wall is all the noise and distractions that prevent people from finding your business. While your website helps to create an opening, there are several other stones that help support your marketing efforts needed to help build the arch opening. 

Notwithstanding, everything has to start with a foundation, for the purpose of these series of blogs we are going to start with the topic clusters and pillar pages

Over the last few months, I have written about Visibility and Credibility. In this post, I would like to dive into the last piece, that being, profitability.