Posts By: Chad Treadway

Chad is our business development manager. He will help you survey your business needs, ensuring you are educated on your options before suggesting any solution. Chad also has several certifications through HubSpot to better assist you with your internet and inbound marketing.

Read More About: Chad Treadway

If you're like most general contractors, HVAC, electricians, or plumbers, you probably rely reasonably heavily on word of mouth marketing to generate new leads. Why shouldn't you? You put in years honing your skills, and hopefully you have a good reputation! The problem is that those leads may start to dry up as people look online to find information and companies.

Also gone are the days of having ads in the phonebook and billboards to gain traction and win business. Having an online presence and using content marketing techniques is key to being found these days. In fact, a recent study by Pew Research Center reports that 77% of Americans are online daily!

Content marketing uses online channels to attract customers during various stages of the purchase funnel. With content marketing, customers start the conversation, and you can create targeted content that makes it easier for people to find you online.

In the third quarter of 2019, we surveyed 100 respondents from various walks of life regarding their purchasing habits and how they determine from whom they will buy the products they need. What we learned is traditional marketing is dying, and the phone book is dead. Businesses using the television, newspaper, radio, billboards, and the phone book to advertise are often throwing their marketing money away. We also found that companies can make the most of their budgets by turning the majority of their resources to digital marketing. 

In this article, we are going to share some of the key findings of our survey and how your business can benefit from the proven ROI of inbound marketing strategies and quality search engine optimization. 

Can you think about the last purchase you made, one that you did any research on?

Recently, I bought a new carry-on backpack. First, I knew I wanted a backpack, I also knew I wanted one that had good handles, one that I could carry like a briefcase, and it had to have shoulder straps. A waist belt would be a plus, and ultimately it would fit in an overhead bin as I didn't want anything I had to check on an airplane. I spoke with a friend of mine who recommended "this one." It sent me down the buyer's journey/research into the bag. I looked at the reviews, "best of" lists, and comparison videos talking about problems, pros, and cons, and I compared the costs.

When you are just starting out or looking to redo your website there are a myriad of options out there, from the do it yourself (DIY) web builders, agencies who specialize in semi-custom sites with predetermined look and powered by a content management system (CMS), agencies that build custom looks on a CMS, or one that is a one off programmed and designed.