Posts By: Chad Treadway

Chad is a Partner and our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.

Read More About: Chad Treadway

As a pest control provider, you may struggle to acquire new customers despite having top-notch services and technicians. You recognize it's time for change! You may realize that your current website is in need of an update, and you have heard that it can drive a 30% uptick in business.

When it comes to your website, you have several options: DIY, hire your father's brother's nephew's cousin's former roommate who “knows how to do web design,” or look for a digital marketing agency specializing in the pest control industry. By working with an agency, they tend to understand how to overhaul your website design, contact options, and SEO so that you can see dramatic results!

In the booming pest control industry, competition is fierce to gain new customers and grow market share. With an estimated market value of over $26.2 billion in the US alone, there is immense potential for companies that can effectively set themselves apart. (Source: Statista). However, more than simply offering quality services is required. Businesses must have a strategic marketing plan to attract new leads, convert them to customers, and foster brand loyalty.

With a solid marketing strategy, even reliable pest control providers can quickly stay caught up in the curve. As consumer behaviors and technologies rapidly evolve, companies that fail to adapt their outreach and messaging risk becoming invisible to modern customers. On the other hand, those that make marketing a priority are poised for substantial growth and profitability. Today's companies dominating market share have invested heavily in comprehensive digital marketing campaigns, innovative brand building, and customer-focused initiatives.

Developing an impactful marketing strategy may sound daunting to some pest control companies, especially small or medium-sized operations with limited staff and marketing budgets. However, any business can dramatically bolster its reach and conversion rates by following proven tips and best practices tailored to the industry. This guide will explore essential marketing approaches for pest control companies looking to expand their customer base and exceed their growth goals.

Gaining new neighborhood customers is imperative for local pest control businesses to expand. Implementing targeted digital strategies makes it easier for nearby prospects to discover and connect with your services when needing solutions. This blog covers four key areas to focus your local marketing efforts for growth:

  • Local SEO to improve visibility for searches like “pest control near me”
  • Paid Google Ads to promote your services to high-intent searchers
  • Review generation & referrals to build credibility through social proof
  • Expanding service offerings to appeal to more customer needs

Whether starting out or looking to scale, this local digital marketing blueprint outlines proven tactics to connect with more customers in your community.

Marketing is essential for the growth and sustainability of any pest control business. However, determining the ideal budget to allocate can be confusing. Typically, pest control companies should strive to invest, on average, around 8% of total revenue back into marketing their efforts. Of course, the exact dollar figure will vary depending on current revenue streams and growth goals.

This post examines recommended budgets for pest control marketing based on four business lifecycle stages and some key marketing activities to think about.