Posts By: Adam Bennett
Adam is the president and founder of Cube Creative Design. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina. He places great value on the needs, expectations, and goals of the client.
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For home builders, traditional marketing methods like print advertisements, phonebook placement, billboards, television commercials, and radio spots and less effective than ever. The prominence of digital media, streaming services, and social media have resulted in less eyes on traditional ads and more people conducting their research online. A home is a major purchase and now consumers have more tools than ever to ensure their home is built by someone they can trust.
Every day, thousands of people search for products and services in your area. They want to see how you compare to other similar businesses. Most will use search engines and social media to see what other people are saying about your business. The problem is, your happiest customers aren't always the ones sharing their opinion online.
In the day and age where we use the internet, it is more important than ever to answer audience questions. As we rely more on the internet as a primary means of communicating with our audience, it is essential to address every possible question a reader may have. At Cube Creative Design, we advise our clients on pages that they should include on their website. Typically, these pages address some variation of the "Five Ws" - Who, What, When, Where and Why (and sometimes How). The "Five Ws" are used by a number of professions from journalist, scholarly researchers and police investigators. Why not put them to use on your website!
It's a proven fact that consumers make purchases based on email. Yes, people still use email regardless of what your kids tell you. In fact, 76% of emails are opened within the first two days of receipt. Over half are opened on mobile devices. Use these tips to jumpstart a successful email campaign for any business or organization.