Latest posts by Adam Bennett
Adam is the president and founder of Cube Creative Design. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina. He places great value on the needs, expectations, and goals of the client.
We are reaching the end of 2016, and in the haze of that butter-baked goods coma it is a good time to set goals for your business in 2017. What are some things you want for your business in the upcoming year? More sales leads? More conversions from potential customer to paying customer? A stronger relationship with existing customers? A better handle on your business reputation and brand?
If the sugar crash has already hit and you’re looking for a pre-packaged set of resolutions wrapped up with a bow, keep reading.
So your church has a website, but it isn’t really getting rears in the pews. Or maybe you don’t have a site at all and know that you’re missing out on a critical outreach opportunity. Online outreach isn't something to be overlooked. It can be a great tool to serve your current members, encourage church seekers to explore further and help bring the Gospel to those who may not have heard it.
Ever wondered how your competitors got those star ratings to appear on Google search results? Those reviews grab your attention, don’t they? Those ratings sway your decision on which service or business you’ll choose, right?
It isn’t just a blog saying it, this stuff is science. Science.
So let’s set some goals and get started.
Last summer I went on vacation and wanted to secure the house in my absence. To do this, I got a sticky note and wrote “do not enter” and stuck it on my front door. Satisfied with all of my assets being properly secured, I left for a week out of state. When I returned I couldn’t figure out why my house had been ransacked. They even took my peanut butter!
Does that story sound completely ridiculous? Likely. Are you doing the exact same thing when you pick an insanely easy-to-crack password? You bet.
You want the world to know about your business so I can get as many customers as possible. The best way to do that is by buying ads, right?
Well, maybe. But if you rely solely on advertising, you’re missing out on a key element of business promotion. Welcome to the world of public relations. Public relations is more cost-effective than advertising because instead of paying to have your business included in publications or on websites, you’re getting the publication or website to feature your business in their content. As Entrepreneur points out, this kind of publicity can last longer and possibly reach a much larger audience than advertising alone.