Posts By: Adam Bennett

Adam is the president and founder of Cube Creative Design. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina. He places great value on the needs, expectations, and goals of the client.

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If you are a plumber, you are an expert in one of the most important industries. As long as our homes and businesses use indoor plumbing, we need you. You are an expert and a specialist in something everyone utilizes almost every hour of the day. People in your community need your services every day, but do they know how to find you?

For your plumbing company, marketing does not have to be a mysterious, frustrating chore. Modern digital and internet marketing leverage what has probably helped build your company to what it is today - word-of-mouth about your expertise. Here are seven ways to harness the power of digital marketing to grow your plumbing business:

I've never considered myself a salesman, but that's what I've done to grow our web design business over the past 14 years. When we became a HubSpot Partner Agency in 2018, we were signing up for a platform that would help us grow our clients' businesses through great marketing & sales software and business support.

Our HubSpot channel account manager, Katie Carlin, turned me on to the Pipeline Generation Bootcamp led by HubSpot sales director Dan Tyre. If you hear us use the term "Smarketing," he's the one who coined the term that combines sales and marketing into one important team.

For home builders, traditional marketing methods like print advertisements, phonebook placement, billboards, television commercials, and radio spots and less effective than ever. The prominence of digital media, streaming services, and social media have resulted in less eyes on traditional ads and more people conducting their research online. A home is a major purchase and now consumers have more tools than ever to ensure their home is built by someone they can trust. 

Every day, thousands of people search for products and services in your area. They want to see how you compare to other similar businesses. Most will use search engines and social media to see what other people are saying about your business. The problem is, your happiest customers aren't always the ones sharing their opinion online.