Asheville, NC is one of the fastest-growing cities in North Carolina, receiving over a million visitors each year. If you live in Asheville, you know why it is so popular. It would take a lifetime to explore all of the amazing restaurants, art, music, and culture our city has to offer. There are thousands of miles of mountain biking and hiking trails, the Blue Ridge Parkway, as well as nearby access to whitewater rafting, tubing, and other watersports. Excellent views and some of the coolest small towns in America are just a short, scenic drive from downtown.

Companies are growing and new businesses are starting every day in the Western North Carolina area. If you are just starting out or you are poised for growth a website is one of the first places you should start to help grow your brand and your business. Cube Creative has been helping Asheville area businesses grow since 2005. We have had the opportunity to work with business, such as: 

If you own a business, you know it can be challenging to navigate working on the business versus working in the business. Your website and marketing efforts are no different. At Cube Creative Design, we help businesses get in front of the right people when the messaging works best. By allowing us to help you, it will enable you to focus on what you do best, making sure your customer service is top-notch and providing your consumers with the best value. Contact us today and see how we can help!

Is your website bringing new clients in or pushing business away?

Every small business needs a high-quality website to compete in the digital age. However, you would be surprised by how many companies struggle with this.

It's not enough to have a Square Space, Wix, or DIY-built website if you want it to be effective for you. If you're trying to generate business, you must have a website that attracts search engine traffic and engages with visitors, and delights them with the answers they were looking for!

With a properly built website that is designed to be mobile-first, search engine optimized, and ready for a steady stream of content, you'll be able to generate consistent traffic from potential clients. The goal is to generate more leads online from people without having to take any extra time away from your core business.

A good business website should be like a good salesperson; it should introduce your business to new potential clients and motivate them to contact you for more information about your services and products.

Typical website problems that can cost small business owners

While most of us love a good DIY project since there is nothing better than saying I did that. Unfortunately, many small businesses find that creating a quality website is sometimes easier said than done.

Typical website issues that can hurt businesses include:

• Technical problems
• Poorly structured content
• Incorrect use of heading tags
• Disregard or lack of understanding of your target audience

Now there are also other technical issues that the average business owner may not know to look for. While not every DIY website has this problem, they do tend to crop up from time to time.  

Three of the most significant issues small businesses face are:

• Limited website traffic
• Poor user experience (UX)
• It’s not a responsive design or mobile friendly

Your website exists solely to increase leads. If you aren’t attracting them, you can’t engage with them and ultimately delight them with your products or services.

Utilize our search engine optimization services to increase website traffic in Wilkesboro

Getting your site on Page 1 of Google is the key. We often tell people that Google is the new home page of your website. Showing up here is your goal! By showing up on page 1, you have a better chance of getting people to visit your website and generating more leads online. SEO or search engine optimization can make a huge difference in your website's performance.

It can be very overwhelming for businesses who attempt to dive into the intricacies of SEO, let alone keeping up with the changes. 

There are so many various factors that affect a website's rank in search engines. Nevertheless, optimizing a site to rank for relevant search terms can significantly impact a business's success. This is why at Cube Creative Design, we take the time to thoroughly review our clients' websites to ensure we're taking advantage of every opportunity to improve the organic rank.

There are several well-known SEO strategies, including: 

• On-page optimizations or ensuring web pages are free from errors
• Formating the HTML and CSS so that the website has a responsive design and displays correctly for all website visitors on any device or screen size
• Keyword optimization involves researching specific terms or “keywords” 
• Produce and post content to the website to target those keywords

User experience matters!

Simply improving your website's user experience, you can increase conversions and leads online. 

Think about this if your website is challenging to navigate, you are adding friction to the process. If you think back to your school days, you know that friction causes things to stop. Therefore with enough friction in the process of navigating your website, visitors will leave, never to return.

At Cube Creative Design, we pride ourselves on designing and developing websites that are as unique as the business itself. But as we often tell prospects and clients alike, there are some things that we need to keep in the same general location, such as:

• Making the logo clickable and returning you to the home page
• Navigation or menu items easy to get to
• Powerful leading images
• Call to action items

Another way to think about this would be to imagine getting behind the wheel of a car. If the gas was on the left and the brake was on the right, the turn signals had to be controlled with the radio. Would you want to drive that car?

Additionally, websites should also have:

• fast load times
• professional-looking layout and design
• mobile-friendly or responsive layout
• simple menus
• functional links and forms
• accurate and easy-to-find contact information

Take a look at your own site. Are you missing out on valuable website traffic from prospects due to the lack of speed, non-responsive layout, or complicated menus?

Unfortunately, even websites built by professional web developers are still not always optimized for the best results. If your site is more than five years old, then you may want to consider a redesign or at least a check-up.

If you would like a FREE website audit of your website, utilize our FREE SEO Audit!

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About Cube Creative Design

Adam Bennett, our founder, started 2005 and set up shop here in Asheville, NC. During our time here, we have had the opportunity to help numerous business owners grow their businesses.

We are your local Asheville website design and digital marketing experts. We believe your website and digital marketing project should be as individual as your business or organization. We are committed to building relationships with our clients. Our goal is to set you apart from your competition and create solutions to exceed your expectations. 

Are looking for a local business partner to help your business grow with content marketing? Are looking for help with a website for your ministry or non-profit?

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Other Areas We Serve Around Western North Carolina

Arden, Black Mountain, Candler, Hendersonville, Waynesville, and Weaverville.

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