What Are Google Ads or PPC Ads
PPC advertising, such as Google Ads, can be a great way to get a new digital marketing campaign off to a great start. We frequently advise clients to consider including PPC ads in their campaigns to supplement their SEO and content marketing strategies. This will help ensure you are getting leads while your content marketing efforts gain traction. PPC advertising can offer your North Carolina small businesses immediate traffic and provides essential information about which keyword phrases create the most revenue or leads. Our PPC campaigns use a variety of strategies to bring highly focused traffic to your website.
These PPC strategies include:
- Targeted Text Ads
- Customized Ad Groups
- Defined Ad Budget
- Conversion Tracking
- Geo-Targeting
- Ad Scheduling
Our PPC experts can set up and optimize a pay-per-click strategy in a few days. As with all of our services, you will receive monthly reports on campaign performance and regular maintenance updates.
Can You and Should You Manage Google Ads Yourself?
Google Ads, like any other marketing channel, is learnable. It can reach potential clients looking for your services. And while the DIY method may appeal to entrepreneurs who like learning new skills.
Given that nobody knows your business like you, so you can write better ads and choose better keywords. However, what it comes down to is this:
- Do you have the expertise to manage them?
- Can you ensure that what you do will prove an ROI?
- Do you have the time to manage it?
Contact us today to get started if you want help with
PPC Management in North Carolina.